Postmodernism and Post subcultural style.
In this lecture we were summarising the developments from the 90’s onwards, looking at Osgerby’s extract from 2004. We came to the realisation that in the 21st century it’s where the most borrowing takes place. Although subcultures are always borrowing, in the 21st century there is a mash up ‘super market of style’ of ideas that come from all subcultures.
In the 20th century subcultures had started on the streets, however the 21st century, goth, for example, was identified by the media industries and influenced by television, magazines and online. You can now go into Topshop and buy a whole subculture look. A quote from Steven Connor saying that ‘authentic ”originality” and commercial ”exploitation” are hard to distinguish’ (Connor,1989:185).
I personally think their aren’t any subcultures in todays world, you hardly ever see ‘punk’ or ‘goth’, even when you do there are small amounts or just one or two in a big group. I have asked a lot of my family and friends and they thought the same! That’s my experience living in Cardiff, it mat be different in other parts of the world. People don’t stay in a certain look anymore, known as “neo-tribes” instead of subcultures. There isn’t a coherent look, taking from each style to create an individual look.
What can we learn from post modern concepts that can inform our practise?
- Previous sessions – there are still ‘goths’ ‘punks’ etc – just less of them and more ‘supermarket of style’
- There is no right or wrong answer as to what materials you use
- A mash up can inform my practise as I’ve always been interested in using materials that don’t particularly go together – my foundation year helped me realise that as my final piece was evident of post modern.