Dewalt; Formative Assessment Feedback

The grade I received for the Trans Branding project so far was excellent. I was overwhelmed with this as I’ve worked really hard in the six weeks we’ve had.  The feedback from the tutors was positive and they didn’t have anything negative to say. My mood boards were relevant and helped the client to understand where my ideas have come from and how they’ve influenced my creative process. Another point made was my thought pattern and design process was talked about thoroughly throughout.

I think I gave my design concept clearly for the client to understand and for them to give me an excellent on the grading system. However, if I was to show my collaborative work again for Dewalt, I would definitely choose less final designs as I don’t want to over complicate my design process.

I will  need to speak to my textile tutor as well because I wasn’t told what I could improve on or if I needed to change anything for the Summative end of year hand in date.



Dewalt; Finalisation for Trans Branding.

crystal design 2crystal design 3

We were given two weeks to finalize our design ready to show the client and I used print and stitch. The first image I used layering as a technique to convey the bulkiness and strength of Dewalt. I wanted something that was over powering and in your face when you see the seating area within the store. I like how you can see the foil design below the yellow puff print. I think this gives it a robust feel, especially as it’s on denim which is a durable fabric itself. The second design was actually a happy accident. I didn’t mean for it to have patches missing or for it to be distorted but it actually took me by surprise when I used the iron to puff the print up. It gives it an industrial feel to the print and fits perfectly with the Dewalt theme. As these prints were my final samples, I needed to make sure that the yellow was spot on, as before it was too bright! I added orange this time to make it a darker yellow.  The purpose for this design is to go on the seating area, at first I was creating designs to go on a cushion I was going to then produce. However, interior designer changed the seating area which made me think twice of what I wanted to do. I then decided to just cover the whole seating area in denim with my design printed on it. This would then convey a thickness to the store, making it look industrial and powerful and robust. I wouldn’t have to worry about the material wearing away as the seating area is integrated in the testing area, where people would be more focussed on testing the iron product than sitting down.

I also started to use the wing needle in stitch the second week, I used it on silver foil and took a love to it straight away! I just love how it linked in with my research of industrialisation. I have plenty of mood boards on pinterest where the industrial side has really been an influence to me. Below are my final designs I’ve scanned in. I used yellow stitch and created a pattern within the foil. The wing needle is purely decorative so it leaves holes within your work, and it looks amazing. I used the shape of the Dewalt drill to create a curved pattern to represent their drills and geometrics. These designs will be covering the wall, behind the tills, suspended so artificial light is able to go behind so you can see minimilstic lighting creeping through the holes where the wing needle has left its mark. I also took inspiration from the drill when creating this, as a drill is used to leave holes in a wall for nails to be embedded.

Crystal design 4 final foil - Copycrystal design 5 final foil with black background - Copy

Dewalt; Potential Products

I wanted to show my final pieces and mark making work on what it could potentially be within the interior space. I was going to make cushions at the beginning, but then decided to just create final samples. I thought using Photoshop to show what I could potentially do would really help the client to understand my thought process and creations during my presentation.

Dewalt; Using the wing needle on foil


I love how delicate the foil is when you stitchover an area multiple times. It rips but still keeps the stitching inside attatching the pieces of foil together. Although it’s delicacy shows it is also really robust as you can fold it and unfold it without it tearing. I tried various lines as you can see above to get the dewalt feel, however, after changing my design ideas to more curved lines to fit dewalt better, I decided to do this with the foil.

The foil piece will be situated behind the till area within the interior, suspended from the ceiling with artifical light behind it so it shines through the holes of the foil. The scale will obviously be much larger, as it’s going on a wal whereas my samples are A4 pieces. On a bigger scale there will be more holes so more light will come through into the store. Where the white is in the image is where the gap will be and you’ll see light shining through.

Looking at Dewalt in hardware stores

I wanted to see how Dewalt was displayed in the stores so I went into B&Q and looked at the various drills and other products. The others were displayed in a similar way to the images above but they weren’t as powerful as the Dewalt display.  The colour for a start is has a very large impact on someone if they wanted to view or buy a drill. I like how they used three key words to grab customers attention as well, this is really inspiring for my own work. Durability is one of the key words i’m focussing this project on as I want my samples to come across as durable and can withstand just like the brand. I also compared the way other brands were displayed and the pricing on them. Some drills weren’t as expensive and didn’t have an advertisement that was gripping from the moment you walked up to the isle in B&Q. After researching the brand first hand in the store, I want to convey the same qualities in my work. I want the client to be interested when I’m giving my presentation and I want to keep them interested by having my designs that show durability within my designs.

International Women’s Day

Textile Design  |  Sustainaility   

We had four inspiring women come in and talk to us about equal rights and about the  international women’s working day, which is what it used to be called. It is the representation of the struggle women face when fighting for their rights. It was very interesting as I found out so many things I was oblivious too before. We also had a talk from our tutor, Sally Grant, who also shared her story with us when working in the textile industry. 17 countries promote equal rights.

They mentioned that 100 years ago, textile workers in Russia went on strike for their rights, which ultimately lead to Russian revolution. We were given presentations  and given an introduction to their experience by the following women:

Amanda Peters – vintage vision. Retro and vintage clothing
Joe Perin – vintage vision volunteer.
Dr Jean Jenkins – gender specific roles.
Alex Hall – graduate of foundation studies.  Own sustainable business in Cardiff.
Sally Grant – Textiles tutor.

Vintage Vision
Giving women skills, broadening their horizons, selling beautiful vintage clothes owned by women from years ago. They’re given the opportunity to have another life which i find great. Their website is really intriguing, and such an interesting business. I haven’t heard anything that does this sort of thing. Everything is donated to them and they sell them on to prolong their life, there is no textile waste at all – fashion lives on!
Sally Grant
Izzey Miacke – Dignifying the female body.
Textiles – such a broad subject. Behind a lot of things culturally but hidden.
Chanel – brand. Story behind the brand. Commercialism, back story, person behind it. Raised in an orphanage. Chanel embroidered panels. Grew plants and turned them into medicine – huge impact on Chanel. Lintons Tweeds – Yorkshire, produce the iconic Chanel tweeds.  Harris tweeds is used by Jean Paul Gaultier and Vivienne Westwood.
Dr Jeans Jenkins: International clothing sector. 
Garment industry – very often damaging industry in the world today. Burberry – last brand to move over seas. Brought in 24 million year before they closed – went to China.
Whenever an industry is skilled – usually men are involved with them.  Male dominated.
Today -1970 equal pay legislation til today in the UK.
80% garments that are made are made by women. Industry travelling the globe looking for cheap labor. Some issues for workers. Poverty Pay. Long hours
Health and safety issues – building collapse, fires, silicosis.
Freedom of association.
Intimidation and Harassment – verbal, physical and sexual.
Sand blasted denim – siliceous dust is produced in that process
Fashion revolution – labour behind the label.  (April)
Joe Perin – volunteer vintage vision
Joe Perin volunteers for vintage vision, and one of the things she said was that fashion has a long life if we look after – although it can be repaired. An introduction to what she does, which is empower women with sewing skills, making fashion last.
Joe Perin also had some of the vintage dresses displayed on mannequins and started to talk about the past experience of the owners of the dresses. I particularly loved the black evening dress with the netting on it and from a far it looked like the floral pattern had been screen printed on, but actually i went up to feel the dress and have a closer look and it seemed like the pattern had been hand painted onto the net instead. I absolutely loved this and it was the key feature of the dress and i think it makes it more interesting nad personal that it was painted on all those years ago and still in good condition. You could tell it had been painted as the surface felt a little rough like when paint dries on your clothes!
Alex Wall
Worked with Alexander Mcqueen.
Xandra Jane January 2016, finalist sustainability champion. Suzie Turner – first promotion and intern. Beading onto a gown. Zero waste if you can’t have organic fabrics. Break taboo of second-hand clothing. Vintage tartan shirts turned into bags. No one would know its second hand unless they read the journey cards. Industry – judge on people’s clothing  because of their choice. True cost – Netflix.

Dewalt; Sketchbook work

Curves in Dewalt - Geometric Shapes

As I’ve changed my design to fit ‘Dewalt’ I decided to print off an image of a drill, and drew in my sketchbook to get the shape correct as my previous design didn’t fit dewalt properly. The lines were too harsh and straight. As you can see Dewalt is really curved, I wanted to portray this in my designs for my screen print, so I decided to use pro markers to get the curves right and use some mark making to create a pattern (on the left).

I was happy I noticed this error as I want my work to scream Dewalt to the client when I give my presentation. I also took designs from the trigger and made a screen from it.

The left image is my design ready to put on a screen, and then the right is the final outcome. Yellow Puffbinder on black denim jeans which are cut up. I wanted to keep it as sustainable as I could so I cut up a £3 pair of jeans from Primark.

Dewalt; Change of Ideas.

After a few weeks of focusing on various designs from looking at the screws to the actual Dewalt products and trying out stitch techniques, I met up with the interior designer to see how her ideas have developed. The last time we had spoken, there was going to be a seating area upstairs inside the store for a testing area for the products. I looked at her designs which had changed to suit the theme of Dewalt better. She has made the seating area apart of the display as it’s coming off the walls and extended around the corner, to fit the shape of the ‘trigger’ on a Dewalt drill. I love this idea as I think it fits perfectly with the Brand, it’s something they would do.

This then made me decide on how I want to present my cushions onto the new designed seating area. I sketched up some ideas when photocopying her floor plan and decided to produce some samples on various fabrics to portray a D.I.Y  and constructive theme. I would potentially like to wrap the denim around the seating area to make it apart of the interior and feel as though it’s embedded into the seating area. I feel this is something Dewalt would do as their products pretty much embed into the interiors to enhance the features through the way of D.I.Y.

I am going in the print room Friday to test print my design on yellow fabric, some denim and other fabrics to see which I prefer.


J a p a n e s e S t r e e t S t y l e 

Following from last week where we were introduced to the four main Japanese street styles, we were chosen a specific one. Our group had ‘Japanese’ style, which is the exaggeration of the traditional style with the kimono dresses. Our task today was to bring in material, threads, anything we could find that related to our style so we could create a mood board. I absolutely love this mood board, as it gives you a basic insight to what it is without reading anything! I will definitely be using mood boards a lot more than I do now. I enjoyed this and I think the Japanese style is really bright, colourful, and over the top with florals and various patterns like stripe. The colours clash but surprisingly go well.

Dewalt; Geometric research

My designs for dewalt are very geometric, the circular shapes and the body of the drill link well with the geometric’ work I’ve already looked at, so I decided to see what was out there in the stores myself.

I went around town to look at the cushions that are being sold at the moment and are in trend. I went to Matlan, which is where the cushions are from in the images above. A lot of the cushions had geometric shapes printed onto them. I really loved the top left cushion, I just love the green and intricate designs as it reminds me of an embroidery artist I’ve looked at, Shaun Kardinal.

I’ve also made a pinterest board full of inspiration from geometric art work.

I went into Primark as well, in there home section as I know they keep up with the trend really well and also have unique things in their store. I found a lot of geometric patterns on the cushions and also gold and silver metallic. I loved these cushions and decided to take a picture of the display. The yellow one was also really nice to and fits in with the Dewalt colour scheme.