Urban Beat; Manipulating images


This image above was taken in the area I live in. I was walking home one evening and took this shot as I like the composition and the structure of the building.
To fit my theme of ‘Urban Beat’ I manipulated the image below and chose colours to suit my colour scheme.

I was inspired to manipulate the hue to enhance the colours and create the blue and pink contrast. If I was going to use this as part of my final 6 designs, I would check the correct pantone values to match my colour board. So far, I really like the overall feel of the black building with the structured lines as it could be a potential repeat design for an interior, such as wallpaper, cushion, towel, etc. I will create this digitally using the shape tool on photoshop, or simply use the magic wand.

I am pleased with this and hopefully will develop it further and make it fit ‘Urban Beat’ and reach my full potential.


Urban Beat; Womanby Street


When thinking of Urban Beat, at the start I imagined Womanby Street in Cardiff to be perfect for imagery as it’s a grungy alley filled with rock clubs and indie clubs. It gives that grungy, rebellious vibe to it with lots of energy. I took this image when walking through town. I think the way the shadows from the building create a dark tone contrasts with the top centre of the image which is bright. I like how the dark and light tones show juxtaposition as the buildings lead the eye down the middle of the image.

Boys Village

Me and my two friends ventured out to Boys Village as we thought it would be really good for Urban Beat. We found the abandonded place really easy surprisingly. The entrance was over grown so we had to climb over some logs and a broken fence. Boys Village was a holiday camp in West Aberthaw. Thebuildings included a dining hall, dormitories, a gym, swimming pool, workshops and a church. I had always known about this area but never experienced it for myself so I was amazed and was enjoying taking photos of it. It had previous owners who had used it for a farm, but in 2008 it was taken over by airsoft enthusiasts but with no on-site security it soon became a target for graffiti, arson and vandalism. The future plan is to knock the buildings down and re-create a new site. I think demolishing this site is unfortunate for upcoming generations, as it’s always exciting going to a place you know is abandoned and you shouldn’t be there. It’s also good for photoshoots and to see what the area was actually like.



This image is one of my favourites. I really like the colours within this piece. I edited it on photoshop to increase the levels and exposure. I find this image to have an impact as the meaning behind it is quite dark. ‘I watched you burn’ Is also ironic as the building had a collapsed roof due to arson and is now left so unstructured. I think this image has more than one meaning behind it and it can be interpretated in so many ways.


This building was my favourite out of the six remanining. This was where the dorms were. The shower rooms were tiny and full of graffiti. Some of it reminded me of banksy as it was about conttevertial topics. Some of it was humurous. There were no windows, or any doors. Everything was crumbling inside and the stairwell to get upstairs had no wall on the left hand side. It was dangerous being in there but so exciting. I liked all of the graffiti, it was interesting and somewhat inspiring. I was trying to look for colours I can use within my Urban Beat project for digital. It was very eerie being in here.


This was the view inside of the building in the image above. You can probably see why this was my favourite building. Capturing and being in this moment was just very incredible for me as I havent visited anything like this before. The juxtaposition of light and dark through the long corridor makes the image really powerful. Also the doorway at the end which you can see, is so dilapitated which also gives it an overall feel of eerieness.


This image was taken in the Gym. I didn’t like the original image as it was dull, so I edited it on photoshop and made it brighter and cropped out everything else. I don’t know why but this stood out to me so  I had to photograph it. It actually said ‘Deadly’ but someone must have gone over it in black paint and got rid of the remaning words ‘ly’ so it now just says ‘Dead’. I found this to have an impact as well.


This is very industrial, it was rusting and you can see the textures within the handle and brick work. I took a close up of this railing that was left on the wall, with no stairs to go with it so you couldn’t get upstairs from this side. I increased the colour to make it more orange as I think thats a colour I want to use in my own work. I also edited it and made it a dark pink colour.

Handle copy

I think both images give that grungy and industrialisation feel to it.


I am aboslutely so pleased with this image! I love the rust combined with the blue and red graffiti. The contrast of colours really appeals to me. You can also see on the right side of the image, there is some cracking of the surface. This was a close up of a boiler which was in one of the rooms.  This is also a possibility of a colour palette for me.


I changed the colour drastically within this piece to try and match my colour interest. I just want dark and grungy colours mixed with a few bright, like this cyan colour. I found this piece to remind me of Banksy. Simply because within his work he is a political activist and anonymous. No one had marked their name or initial from their graffiti piece like I’ve usually seen in Cardiff City Centre. The unknown quality to it was very appealing and I just wanted to take a photo. Of course graffiti is illegal, so the sense of rebellion fits in with my values. There is also a sense of dark humour in Banksys work, which links in with most of what I saw today. ‘Alive’ written inside the shape of a human figure with the distressed paint strokes coming from it suggests something dark.

Rust Railing

I tried to edit this image on Photoshop, but I don’t think I’ve quite got there yet with completing it. I used the selection tool and magic tool to get rid of the greenery that was behind the brick walls. I didn’t want to include any of that in with this piece as Urban Beat focuses on the industrialisation, which clearly the rural area would take away that effect. I wanted the focal point of this image to be the rusting bar that was spiraling around in the centre of the brick walls. I love this as it’s just so grungy and industrial. Hopefully when I use photoshop more I can combine this image with another to create collage.

I had a really pleasant day exploring Boy’s Village. We must have been there for about 2 hours. Although the area was smaller than expected, there was just so much to see.

Looking at Dewalt in hardware stores

I wanted to see how Dewalt was displayed in the stores so I went into B&Q and looked at the various drills and other products. The others were displayed in a similar way to the images above but they weren’t as powerful as the Dewalt display.  The colour for a start is has a very large impact on someone if they wanted to view or buy a drill. I like how they used three key words to grab customers attention as well, this is really inspiring for my own work. Durability is one of the key words i’m focussing this project on as I want my samples to come across as durable and can withstand just like the brand. I also compared the way other brands were displayed and the pricing on them. Some drills weren’t as expensive and didn’t have an advertisement that was gripping from the moment you walked up to the isle in B&Q. After researching the brand first hand in the store, I want to convey the same qualities in my work. I want the client to be interested when I’m giving my presentation and I want to keep them interested by having my designs that show durability within my designs.

Cardiff Museum.

Today I went to Cardiff Museum to gain primary research for my project. Throughout this project I have looked at geometric shapes and patterns taken from the various shapes within Dewalt. So far I’ve just looked on pinterest, so I decided it would be great to go look first hand at artists work.

I have looked at the circular shape within the drill, and also screws which are associated with the drill. Also how the drill has curves more so than straight lines. The handles are also very curved and I’ve taken parts of that for my prints. I began on looking at geometric artists from various disciplines to see how they gather their shapes together.

Above, I’ve attached some images of the artists that caught my eye on the first level of the museum. From left to right is, Adrian Heath, Patrick Herch, Ben Nicholson, and John Piper. The thing these paintings have in common is that they are all oil on board, is what I find fascinating as each artist have used geometric shapes and the same media but they all look different and catch your eye in various ways.

I really love Adrian Heaths painting. I love the layering of the shapes and the colours being contrasting together. I like the over laying of the shapes as they create endless possibilities for the artist to gain new shapes within the piece.

I do think the harshness and bold colours work the best for catching the viewer’s eye, this is why the bottom right works so well! I think that for my final samples I will definitely use bold shapes and create a pattern. When my piece of denim is covering and layering the seating area I want it to be so bold that people will recognise it as Dewalt and that it will go perfectly with the rest of the interior.


Interesting typography


Just walking through town as I needed to make a trip to Wilkos as I almost ran out of poly pockets! I saw this sign in front of the store window of Superdrug. I’m not sure why but this really caught my eye for my project. I’m focussing my target market on female who D.I.Y and it was just ironic to see the hair dye advertise for women to ‘Do it yourself’ as well. I think that no matter what the situation is, everyone is doing DIY these days as it’s becoming so popular in peoples everyday lives. This benefits the companies and also the person doing it as it’s a lot easier to be able to do things yourself than wait around. DIY is definitely becoming more popular, as before people would stick to their profession, and women were stay at home whilst the men went out and had the education, things are so much different now. I also love the typography they’ve used, it reminds me of Dewalt as their text is so thick and bold, in our group presentation we’ve decided on using ‘Impact’ for our titles as it fits in with the theme.

Dewalt; Geometric research

My designs for dewalt are very geometric, the circular shapes and the body of the drill link well with the geometric’ work I’ve already looked at, so I decided to see what was out there in the stores myself.

I went around town to look at the cushions that are being sold at the moment and are in trend. I went to Matlan, which is where the cushions are from in the images above. A lot of the cushions had geometric shapes printed onto them. I really loved the top left cushion, I just love the green and intricate designs as it reminds me of an embroidery artist I’ve looked at, Shaun Kardinal.

I’ve also made a pinterest board full of inspiration from geometric art work.

I went into Primark as well, in there home section as I know they keep up with the trend really well and also have unique things in their store. I found a lot of geometric patterns on the cushions and also gold and silver metallic. I loved these cushions and decided to take a picture of the display. The yellow one was also really nice to and fits in with the Dewalt colour scheme.

Dewalt; Sourcing Fabric Samples

Sustainable fabric

Although I knew I wanted to use denim for my final piece I still wanted to see what other sustainable and organic fabric that was out there. If I was to make cushions I would need a large piece of denim, however the jeans I’ve been cutting up for my samples aren’t very big. I decided to look at Modelli Fabrics, Organic Textile Company, and various fabric outlets on Ebay that were 100% natural denim.

Modelli Fabrics was a personal favourite of mine as they generously offered free 8 samples of your choice. I chose some grey, black, and yellow ones, but from my industrial research I looked at the two pieces of fabric (top right) which informed the industrial side of Dewalt. When ordering the fabric I wanted to have it in the flesh to see what it would be like and if I could work with it. However it was like velvet and I didn’t think my screen prints would work on them. I also wanted to see if they would break up the black and yellow within the store.

Organic Textile Company had so much on offer and loads of denim to choose from, there were various textures and colours of other fabrics too. As you can see in the image above I’ve photocopied them for my Powerpoint presentation. Experimenting and finding the right fabric is a key thing for me, as I still didn’t find any I liked.

I stumbled across a really nice denim fabric on Ebay, it was a nice price too! I only ordered an A4 sample to see the fabric and it was a lot nicer and thicker than the other stores.

Dewalt & Sustainability

Our brief is set so we make our product sustainable in any way possible, which is great as Dewalt and sustainability go hand in hand as they offer an excellent service that prevents pollution and household waste. On their website they advertise their collection that they provide to those with the Dewalt tools and any batteries.

They emphasise on recycling  by offering a separate collection of used products and packaging allows materials to be recycled and used again. Re-use of recycled materials helps prevent environmental pollution and reduces the demand for raw materials.

Dewalt provides a facility for the collection and recycling of Dewalt products, rechargeable cells and batteries, once they have reached the end of their working life.

To take advantage of this service, they give clear and precise instructions on their wbsite of what you need to do. You have to return the product to any of the Dewalt repair agents that will collect them, it’s that simple.

T think this is an excellent idea as when big products such as tools are no use no more it’s hard to get rid of them especially when you don’t want to pollute the environment and you’re keen on recycling. I know myself and other family members, when it comes to things that are hard to dispose of we end up keeping them even though they are no use.

Tate ETC.

Tate Etc. issue 39: Spring 2017

My research task was to look at the Tate ETC magazine. I’m glad I have because it will definitely widen my knowledge of wider artists that look at other art diciplines. I found this really interesting to research as I didn’t know Tate even had a magazine that they published and allow people to subscribe too.

Tate Etc uses Tate collections, projects and events as starting points to explore the art scene on a much larger scale. Essays, interviews, studio work, and even following the history context, the Tate subscription seems worth while with all the interesting things to read about. They also use a wide range of imagery to intrigue the reader further.

Tate ETC has become the largest art magazine around Europe. It’s published three times a year, in January, May and September.

What I found really helpful and useful to know is that the Magazine itself is actually sustainable. The paper sourced to compact everything together is from an environmentally aware forest products company. The manufacture of the paper is in step with Forest Stewardship Council and PEFC guidelines.

As my field project is about sustainability it’s really useful to acknowledge other great brands and companies that use sustainability as a key feature to their work and what they do.  I found this useful as when looking for inspiration for a project sometimes we forget the importance of going out and looking into the world, as we are at an advantage these days with the technoloy.