Field Experience

I have had such a great experience with field. As both modules have helped me improve and grow within my creative studies. I have enjoyed the modules and feel like I have pushed myself with both terms and have had outstanding grades in both. Having the fresh and new outlook on the modules has made me open to new ideas and change.

First Field Module; Site, Space, Public Place

This module has been one of my favourites so far. It was such a fun and interesting topic to engage in, and I felt that within textiles, public art is such a strong element within the public. This is due to the commissioned prints and art work that you see in hospitals, hotels, galleries, streets, etc. Being commissioned for a piece of work has always appeared to be an interest of mine. I am lucky to have learnt all about it and the negative and positive outcomes that you may not have considered. It has definitely opened my eyes and to appreciate not only the aesthetic of public art but the thought that has gone with it and the long process. I was surprised how long some proposals can actually take. I also learnt a new programme, although it was only briefly I enjoyed it a lot. I used sketch up, you can see in the bottom images the outcomes I was able to produce. I could definitely develop this skill and use it for interiors in upcoming modules. I am also glad to have public art commissions as a possibility when I leave university. I also enjoyed working out a hypothetical budget! And my design sheets. I was the only textile student in this module too, so it was nice to mix with other students from various disciplines for once. Also using resin as a substrate instead of fabrics was a nice change. Although keeping in with textiles I wanted to trap threads and wool in the resin. Lee Sharma was also brought in to talk to us about presentation skills. This then benefitted my formative Part Two assessment for Subject. My presentation definitely went a lot better compared to the first time presenting in Part One. I am pleased with the experience and I have taken a lot to my own personal subject.

Second Field Module: Mind Your Own Business

This module was probably the most difficult and challenging module out of all the field modules. I really enjoyed working with different students as it helps to build confidence. I also found that it was great to build a micro-business to experience what it could be like. I also found out how hard it can be to compromise ideas but it was then resolved with problem solving. I was pleased with the making and the thoughts behind this module. It was hard work, 10am start to 5pm everyday, it really keeps you occupied and I liked this aspect of running a business. I also learnt how to use the laser cutter in the textiles room as I cut all of the leather straps. I am pleased that I have learnt new skills in this aspect as it would be amazing to use it in the future.

Overall, field has influenced subject and myself in a personal way which I will never forget. I am pleased to have taken part in these modules and found them both to be interesting and some of my best work so far. I will keep the hard work up like I did within these modules and keep on producing work that I’m proud of.


Experimenting With Alternative Colour

Whilst experimenting on Photoshop with this repeat design of a promarker sketch. I decided to manipulate the settings and came across these tones of blue. I also found the grey and pink work well together as well. Seeing this design in blue gives it a different feel, it makes it more cold, and the mood isn’t as uplifting as the colours at the top. This is why I chose teals and bright pinks as I wanted to give my collection high spirits and a colourful vibrancy to it. The other colours are also nice, they just suit to a different client and perhaps a different room within an interior. Perhaps a bathroom as often people have blue in their bathrooms. It is good to see what an effect colour has on a design and how different it looks.

SSPP – Recommendation

After receiving feedback for the first FIELD, EXPLORE module after the Christmas break, I collected my work from Pip, who was the module leader, and we had a discussion on my feedback and I said how pleased I was as I was marked ‘very good’ on the scale.

I had thanked her for the module as it was a pleasant experience and I really enjoyed it! Despite this I was surprised that hardly anyone was on this module, honestly it was so quiet and not many people had turned up. It was surprising to me as public art is honestly  e v e r y w h e r e ! It’s hard to miss it, and it is wonderful, I wish we had more of the private commission based projects and not council!

I stated to Pip maybe students didn’t realise the benefits to this module as it is all about commissions in the public realm and it is a great opportunity to learn about as it could be a possibly career path after uni, so I suggested I could perhaps write a few words about the module as a recommendation for the coming year, so hopefully more students will be keen to take part in this module for field ‘explore’ as it was really enjoyable. Pip agreed to this and as I have been so busy I have only just got round to doing it! Here is what I’ve put:


This module has been great fun and really beneficial, it was out of my comfort zone but this is why it was so great! I have learnt new skills that I can take with me into my own practise, which is Textiles.

I thoroughly enjoyed learning about the hardship processes that goes into Public Art. It is an eye opener to the art we see every day. I am thankful that I have become so much more aware of this and it has made me consider this for a potential career after graduating.

You learn the skills you need to put your design idea forward. My favourite part was using Sketch up and learning how to use design sheets. I enjoyed creating these as it was great to get your idea across, as well as learning how to structure a pitch successfully. We were given guidance but left to make our own choices and decisions which was enjoyable as we also had to work out a hypothetical budget.

Overall, this journey through Site Spaces and Public places has been pleasant and the most important thing I have taken from this is how much time, money and effort that goes into public art commissions and the extent of the team work and how many people actually work together to produce something, it is a module I would highly recommend for field explore for having knowledge on the public realm.

After emailing this to Pip, I really hope she goes forward and uses this as I’m hoping that more students will have a great experience like I did and it is a taster of what the public realm is and what it can offer and most importantly what you can offer to the community.

Mind Your Own Business



My Micro-Business Experience and self reflection.

TEAM 3 –


To sum these past few weeks up would be crazy, stressful, hard, but completely amazing. I had such a great time and can’t say anything bad about my team during our micro business module. We all worked hard and tried the best we could to complete things on time and to the best of our ability. Whenever a task was given to us we wouldn’t refuse to do it, if there was an issue we would confront the team to get it resolved as quickly as we could so we could get on with our individual tasks. We didn’t argue, but if there was a slight disagreement we would all have our own opinion and talk about it like adults. It was actually quite refreshing actually. Within my creative collective there were different characters with various opinions. It was interesting to see how different people viewed things. I liked this as if we had all agreed on everything it could get boring! Although there was a slight clash with certain members. I guess this is what it’s like in the real world so I can’t complain too much.

During the weeks of deciding on products, coming up with concept ideas, it was nice we all had an input into our logo, brand, name, and product range as well as our values. We made sure to make it fair, as we all wanted to include or specialist skills to get the most out of our products and really show off our skills. I enjoyed the team work as I didn’t have a difficult team, although saying that towards the end it got difficult due to being under pressure, I think anyway. We were mostly punctual, but unfortunately sometimes I found that some of our members were unable to commit to the hours that were demanded, mostly through no fault of their own. It was either illness or other commitments outside of university. Although this was an issue we still managed to contact through social media.

It was nice to work with the two textiles girls as I hadn’t spoke to them before, so I have now made friends that I can definitely see and keep talking to and share more experiences with. For the product designer and maker, it was really great to see their mind of how they work and see all of their skills mixed in with the textiles.

It was nice to also experience the difficult part of the business too. Which was things not going to plan and working, and things not exceeding our expectations. For example, for me personally, some things went wrong like the laser had stopped working and I had to figure out how to get it back to working as this then took up more of my time where I could be doing something else, the same with screen printing. I found that I had to do things alone quite a lot of the time as well, which isn’t necessarily a bad thing, but it would get done a lot quicker if there was help, although people had other commitments a lot of the time and left early. It was interesting to learn how things can go wrong and you have to have a back up plan so that you don’t fail. I liked this as I am a happy person so I had to make something good out of the bad situation.

The sales event was honestly one of the best university experiences of my life so far, I can’t lie although I was put off with the CSAD shop location, I feel like the sales event was a success, and even better for us that we managed to get the seedfund back and make a great profit. I had such a good time with everyone, we were all happy when selling and it was such a relief to have positive feedback from students and staff, we even managed to bring people over from the management building to our art school.

Overall, this experience has been pleasant, even the crazy and stressful moments. I can honestly say it was a relief and I felt so over whelmed when everything came together and our products were completed and looked so professional. It was great to see the hard work from us all had paid off and we now understand what a business entails with our micro businesses and I can certainly say that BAG -n- ROLL will definitely stay with me and I can learn from it and take things into subject with me, such as all the work that was done within the 5 weeks, can definitely be put into my own work in subject.

Mind Your Own Business

Final Week

Monday 12th February 2018

Team CU29 and Slab were in the CSAD shop today. So this meant it was no more making for the rest of us as it wouldn’t be fair otherwise. Luckily for us our products were completed Sunday night and we were just focusing on other things. As soon as I walked into Uni I noticed the wooden signs that advertised ‘MYOB’ as a module and all of our business names were on this board which I thought looked really cool. I felt a bit more hopeful for our sale day and people actually noticing where we are located. As this was one of the issues I thought we would have from day one. We also went down to see how they had set their shop up to gain some ideas and inspiration.

At 10am I went into the stitch room and we only had some minor tweaks with the bags. We had some finishing touches like the cotton needed to be tidied up, they needed to be ironed and I also brought a roller in to get the excess cotton from the bags. I wanted to make sure they were  as neat and tidy as possible for the customers. Lowri had took three bags home to wash and they were all successful. We were all really pleased today with how far we’ve come in just two weeks of making. As we started to make the bags perfect we had a lot of people coming into us and asking about our bags, some people who we knew and some people who were just in the stitch room. We were having a lot of positive feedback about our bags already, and they were impressed with the quality and the aesthetic of the bag once it was folded. I put the washing instructions inside and made sure they were all in good condition. We then took our pre-order collection into the product design studio to take images to post on our official launch page that the pre-orderes had started, we mentioned how we already sold five bags and they were limited and all individual so people should get down to our sale as early as they can tomorrow. We wanted this to encourage our customers from outside of university to come in.

Images of the pre-ordered bags below: 


Below we were testing the product, we put the leather strap around the backpack handle and then see how well it looked when attached. This was the outcome we were expecting when in the design process, and it was nice to see the creation come to life. The whole idea was so that people won’t need to carry another bag with them.

After we completed the bags, around 5pm we took our stuff down to the CSAD shop and stored the bags and earphone holders inside the lockers. We then put our sign up next to our Duplexity. This is the team we will be selling with.

Images of display:




In the video you can see the acetate and the nice effect it has on our display, the texture and light than shines from it conveys the energy and sophistication of the teal meaning. I am pleased with this and it matches Duplexitys well as we are trying to look like the same shop with various products by two different businesses.

Whilst we were working on the sign, Fatimah and Doaa mentioned another shelf as we had started to put our bags on them and Duplexity had 4 shelves as they will be gluing on the day. It was difficult for us to put another shelf up so we had left this for now.


We loved the look of our bags on the shelves and thought that they looked very professional and very suited to the shop. We will hopefully get another shelf put up for us tomorrow as this will mean the majority of our bags can be put out as they are all different in some way. We will have the earphone holder display on the desk with our price lists. I noticed that the price list weren’t showing up very well as Lowri didn’t want them in front of the earphone holder display, and neither did I. So I thought of a really cool idea, (that I liked anyway), to use the red acetate after all and stick it to the price list. Lowri wasn’t happy with this because of the colour and the fact we had to use double sided tape. However I went along with it anyway and tried it out because I said we weren’t using the acetate anyway so if it goes wrong then we are in no position of a loss.

Outcome of acetate on the price list:


I liked how I made the acetate curve as it went with our brand. It goes with the notion of the ‘ROLL’ as it is curving just like our bags do when they are rolled over. The others had said that maybe it should be flat to the acrylic, however I said we only really need the price to be visible so there is no need for the acetate to be stuck flat to the acrylic as it is now ready for customers to see and read the prices and it also links with our theme of the scroll and curve. I am also pleased that the acetate didn’t go to waste. It also goes with the red colour of our earphone holders. I also bought raspberry during the day and when we were in the shop the girls wanted to see what it would look like on my keys with my earphones actually wrapped around.


I also worked out shifts for us all:

Will & Crystal : 10-12
Lowri & Fatimah : 12-2
Lowri & Doaa : 2-4
Will & Crystal: 4-5.30

I am unsure if we will close at 5 or 5.30 tomorrow, it depends on if we sell out or not, but I have given us all shifts so we all get to experience the shop. I wanted it to be as fair as it could be. As I am in at 10, I plan on getting to Uni for 8am tomorrow. This is to set up and lay out all our products and get prepared ready for 10am when we are officially open. During the times we aren’t in shift, we need to focus on the financial forecast and the physical evidence of us all in the shop.

Tuesday 13th February 2018

Imagery of our display: 


Today was our sale day. I came in at 9.15 am, Will and Lowri were setting up and they were stuffing the bags to make them look more attractive and stick to their shape. We were pleased with this the bags looked so good. I can honestly say I was so pleased and impressed with mine and my teams effort for this business. We all worked very hard to get to this stage. We had a lot of customers compliment our bags and they were even more intrigued when they saw them unrolled as well. We let the customer feel the bag and asked them which bag was their favourite and we grabbed it for them and let them see it for themselves.

The morning was quite busy and we had a lot of customers. After 2pm it was quite quiet, but then it started to pick up again. A lot of people didn’t have any money on them which was unfortunate. People also went for the earphone holders as they were affordable and less pricey, the guys also liked these more I feel. Only three males bought into our bags today, however we have 7 left to sell and just over 20 earphone holders left to sell. We found that the red earphone holder, raspberry, was very popular and we sold out of that colour quickly. As we have remaining products left we are going to do an ‘after’ sale in the SU or management building tomorrow. Doaa, Fatimah and Lowri will be in tomorrow selling the rest of our products. Lowri also had customers for our cut off from the fabric and our cellophane packaging which is also good as we don’t want to waste anything. I am pleased with todays outcome as we have made the seedfund back and also made a profit. We have all worked really hard to get to this stage, and I was having doubts during the production of these products, however the sale day has turned it around and we have almost sold out. Our bags were popular with staff and students today and it was nice to see people who we weren’t familiar with buy our products and be so happy with them. We have received good feedback and I don’t think the sale could have gone any better.

Physical Evidence: 


It was great to be selling with Duplexity as our products were such a nice contrast and both businesses were completely original and bespoke. It was also nice to have customers come up to us and buy something from each of us as we collaborated so well. At one point we had a customer come up and talk to Duplexity about their products, then Anda had said that their customer also wanted to know about our bags. It was a great experience to collaborate with.



Above was our advertisement next to the stairs that lead to the first floor. A lot of people had said we were smart for getting the sweets to bring people in. I feel we all had so much fun during the shift. I got on well with my team and we worked so hard together an it had all paid off in the end as we had managed to sell majority of our stock.

I loved Duplexity’s desk organisers, however, there wasn’t enough room on my desk to have one and I must admit my desk isn’t that tidy and I feel like their product wouldn’t be no good for me but I loved their designs so much I bought one of their coasters as they didn’t have any wall hanging pieces left in the colour red.


More images:

Wednesday 14th February 2018


Today the girls had permission to sell in the SU, so thankfully to them they were free to do this for us, and we managed to sell a bag, as a woman requested a red one and as we still have that fabric left over as well as the tag and button, the woman had ordered a red bag from us from the girls. As I wasn’t able to make it in I am unsure if it is a definite sale, regardless it is great as it shows people are interested in our products.

Thursday 15th February 2018

Today was our final day of this module. It was the pitch infront of the panel. I wasn’t nervous for this as I knew we had a great product we just needed to explain our concept and reasoning as clearly and coherently as possible. We decided as a group we didn’t want to cross over and talk too much that we put the panel off so we would choose designated speakers to choose and talk about our products. I was happy with this as there is nothing worse than all talking at once. We wanted to be professional. The panel loved our product and it went down really well, and in the afternoon we managed to sell another 5 bags. It was pleasing to say that from all of the hard work we had put in, we made £79 in profit between the 5 of us.

Our instagram followers and posts at the end of this project: 

It was also really nice to gain followers that were independent companies and other businesses liking our products and taking an interest in what we’re doing as well as our friends.

bag n roll site

Will had also sold the remaining 5 bags we had, which was excellent. We were all so happy at this point and relieved at the success of our micro-business. I am still getting feedback from people around the university and some of my friends, especially the ones who were in Rajistan, some of them really love our bags and wish they could have one. I am gutted we can’t carry this business on, but it is amazing news to know that if we did carry on, our business would definitely sell and be successful.

Mind Your Own Business

Week Five

Tuesday 6th February 2018

I guess I nominated myself to look after the business plan as I had already completed section 1,2,3, and 4. However this wasn’t an issue to me as I am a fast at typing and enjoy writing and have a strong background in English Literature. I also thought I would make the first step as I was eager to make a start on it as it is quite daunting. I would rather get it done out of the way especially after reading it I had realised that we can start it now as it won’t be as hectic towards the end.

I had made a start and already covered section 1,2,3 and 4. I had sent this to the group chat so everyone could read it and see if it sounds okay so far and see if they liked and agreed with what I put. The group were more than happy for me to do the business plan as some had said they struggled with wording, so I said it was fine for me to write it up as I like this sort of thing.

Wednesday 7th February 2018

Today was really busy, some of us were in the wood workshop and the some of us were on the laser cutter and the others were in the stitch room. I found it difficult as we were having to swap between rooms and I was worried about misplacing our things but it was good that we all had something to do to contribute to our business. After the tags for the bags had been laser cut, I sanded them and then dipped them in water resist wax. I had dipped them all and made a line to hang them on whilst they dry so they didn’t stick to anything or get damaged.  I am glad I worked with wood as well as just the fabric as it was out of my comfort zone and it was great to have various things that came together really nicely. I think the tag names look a lot more personal and fit in with the wooden buttons rather than just a screen printed logo. Below you can see the technique used:

After the real leather situation, I was worried how the girls in the stitch room were going to pull the fake leather off. We have actually received feedback on this leather that even though its not real it has a good quality towards it and doesn’t look cheap or tacky. We were happy about this as our values was to upcycle and repurpose materials and we had already bought this leather that came to £4 within our bundle of fabrics. I also didn’t like the real leather as the colour was off putting and wouldn’t go with most of the bags and it isn’t apart of our values, as we want our target market to be for everyone, and due to our sale being in the university, there is a lot of vegans and vegetarians that wouldn’t invest into our products. Below is a sample of the leather to show the stitching and the experimentation we carried out through our design.


The black stitching is our final idea as it went with the majority of the bags. We all agreed on this as we sent the image to our social media group so we could all see. Lowri was busy dying our earphone holders with wood and she was showing us the progress as she went along, we were all really happy with it and liked the colours.


Thursday 8th February 2018

A whole 5 hours in the print room:

The acetate and paper bags arrived last night, so I came in early and then put the acetate in the stitch room ready for Will to collect when he was in, as he was making our display and the acetate was sandwiched between the wood.  I then went to the print room all day, luckily I already had my screen so I could get started with putting our logo on the packaging for the lunch bags.

When ordering the bags from eBay, I discussed with everyone if we should get 50 bags, or 30. I was aiming for 50, however they were more expensive, and the 30 bags were the cheapest I could find at £4.35. Lowri wasn’t happy with spending more of our seedfund, so I just bought 30 as she is the team leader I listened to her, however, the thing is with screen printing you have to allow for mistakes. This wasn’t accounted for unfortunately.

When in the print room i mixed my colours, I made teal and crimson red, just like our website colours, I was also going to make black as well, mixing the dye with the binder to create a paste for the screen. I then found out that we didn’t have any black so I just stuck with the teal and crimson.


I firstly practised on paper, and it came out really successful. However, the bags were really crinkled and due to the backing it was raised and not a flat surface, so three bags didn’t come out right. So this meant we were left with 27 paper bags. I tried to get in contact with the group but they weren’t available. So after this mistake I didn’t want to carry on. I washed the screen and left it to dry and luckily Steve Murray was there to help me. He gave me some of his card and I then printed onto that and stuck it inside the bag so I could see where I was printing to make it straight and in line. Thankfully this worked, and now the paper bags have a flat surface because of the card and they came out fine.

Image of the paper bags:
From the image below you can see they are quite textured and not a flat surface so this is why the paint went crinkled and bled.


Colour Scheme:


Why teal and crimson?

When we first launched our website, the colour used was teal. I really liked this colour as we had some fabric that matched and it looked really nice as we were sticking to a theme. Teal is also a unisex colour. It is good for both male and female, and this was our target market. Teal is also associated with the meanings of refreshing, sophisticated, energy, and creativity. Which describes us as a business really well as our quirkyness of our designs and styles give our brand energy and the refreshing side comes from the aesthetic of the bags and creativity was one of our key values. I then looked at the website and thought that it was perhaps too samey with the teal. I wanted to make it more energetic and fun with adding two colours. I then thought of crimson as it is also a unisex colour. It is also a strong red pigment which is a great colour to have as a representation.

Back to the print room:

Lowri finally came to see me at the end of the day and I told her about the situation and we only had 27 finished bags instead of 30. She wasn’t cross with this as we are going to ask our customers if they would like a bag, and some of my family members are buying some so they won’t need one as they are pre-ordering anyway.  I felt relieved after this, however, she told me that the packaging didn’t go well with the string so they had just wrapped the earphone holders around the cellophane which I really liked as I saw a picture on Instagram, plus it looked effective as we are keeping our packaging to a minimum.

The most important thing I’ve learnt so far is with a business you have to allow for mistakes and things not always working out. So even though this module may have brought on a lot of stress, it has been a learning experience. She then said that Will was going to laser cut the washing instructions instead, I was a bit gutted about this as I had done them all by hand in the second week as I knew what product we were making. I was thinking that maybe if we all contributed to the discussion during the second week, Will could have suggested laser cutting the instructions when I had mentioned I was going to do them by hand. This day I had felt like I wasn’t consulted about ideas and they were just doing them without any discussion. However I can’t complain as this was the only downfall. Maybe it was because of the pressure as the sale day isn’t too far away.

Images of the earphone holders:




Earphone holder completion:

We now have 47 earphone holders in total ready for the sale day! We did have 59, however we are keeping 6 out for a display. The others had gone wrong with the sanding process.

Lowri had also told me that Will had come up with quirky names for these earphone holders, and as our brand supplies everyday essentials with recycled materials, we wanted to put the earphone holders in a position where they went with the lunch bags, so they all have fruit and vegetable related names. I loved this idea.

With the acetate, I consulted the group a week before and said shall I buy the teal and crimson acetate in A3 size? The group had replied through social media saying yes that it was a good idea, as this was going to be for our display. We were having a laser cut wood display of our name BAG-n-ROLL, and then having acetate sandwiched between so it stood out. I then saw images of the display posted on instagram and Will had only used the teal. I was extremely happy with the craft of the display as it looks amazing and will definitely impress customers and stand out. However, I was a bit gutted that no one had mentioned we didn’t need the other acetate as I felt like at this point we had wasted money. I think because everyone is under pressure, as we are only a few days before selling, that communication has been lost a little.

Image of the display:


After standing up all day in the print room, it was nice to then go to the stitch studio and hand sew the buttons onto the bag lining (canvas) and also the name tags. Me and Lowri made a start on this, and I stayed until half 9 to get the majority of the bags finished with buttons and name tags.

Friday 9th February 2018

I had made a facebook ‘Official Launch’ page for our business. I had made the other group members hosts, and allowed it so members could invite their own friends. Altogether we have invited over 200 so far. I have a lot of friends that are working on our sale date and can’t come in so they have asked if they can pre-order the item and paypal me the money so I can then give it to my business. I loved this idea as I was happy we were selling even though they weren’t able to make it to the shop, as I would be very pleased if people who weren’t in our university bought our products. My mum had also shared this with her friends, and they approached her in work saying they were impressed with the bags and they really wanted to purchase one on the sale day.

I went straight to the stitch studio and started to sew the buttons onto the canvas that was left so they don’t pull. Me and Lowri worked on this all day to get it done. Will had also finished laser cutting our price list, and our earphone holder display with the fruit and vegetable names above each colour to represent it.

Earphone holder display and price list:



I saw it and thought wow it looks amazing! I was very impressed and I like the materials used to showcase our display. At this point things were starting to look up and we were extremely happy to see some more progress. We also stayed until 7.30pm and I then went to get some posters done. I think that the way we have displayed our earphone holders is fantastic as the customer can see what they’re getting and how it works can easily be shown and told to them. The only down fall was that raspberry was not spelt correctly, however I had mentioned this but some members of the team didn’t seem to phased to change it.


These were the first two posters, they were a bit texty and had a lot going on, I printed them out in A3 to see the quality, even though I had to re-do the poster, I still stuck them in the SU, as I feel like people who go to the SU aren’t always students from the Art & Design school so they may not know what is happening or what our products are about. So I put them on the entrance of the SU as you enter through the library. I then went home as I was extremely tired and I was planning on going in the next day. When I got home I started to add more to the business plan and fill in more questions that I had previously left out.

Saturday 10th February 2018

I don’t really like going into the Cardiff School of Art & Design on the weekend as it makes me anxious being in the building without anyone there as there is security etc, however I didn’t realise you weren’t allowed to bring parents in, I brought mine just because they are on holiday from the 12th February and won’t see my sale, but they really wanted to see the products in person,  as do most people as sometimes pictures can be deceiving. So for now it wasn’t an issue as I explained to the security and he allowed us. I then took them to see the bags in the textile studio and they were pleased with the earphone holders and bags, and I have now made a sale.

Pre-orders so far:

Teal earphone holder: £4
Yellow earphone holder: £4
Navy earphone holder: £4
Navy lunch bag: £12
Floral lunch bag: £12

If I hadn’t brought them to see the products our business wouldn’t have made £24 in pre-orders with the additional £12 added as well due to my friend from textiles giving me her own fabric to make a lunch bag out of.

We all left and I went to the library to work on the posters. I have decreased the text to make it minimalistic and more catchy for people to see. Me and Lowri will come in tomorrow to put them up so people can then see them Monday and then get ready for our sale day on Tuesday.


Sunday 11th February 2018

Lowri, Fatimah, Doaa and me came into university today, the girls were finishing off the lucnh bags and managed to get them done by 5pm before we had to leave. During this time I brought the business plan with me to show Lowri what she thought of it. I managed to complete every single section of the business plan, apart from 7.0 financial forecasting. With this section I needed some help, and me and Lowri were trying to work out costings. However we thought the others could perhaps help us on Monday. She read over it and was pleased with it. I had also sent Will, Fatimah and Doaa a copy through social media. By the time we left I was pleased we had our products completed. On Monday all we have to do is some finishing touches, making sure the lunch bags are presentable, press them with the iron, and keep them safe before setting up in the evening. I am pleased with our progress and don’t think we’ve done too bad as a team of 5 as all of our products are hand made and haven’t been bought elsewhere and changed with our logo. We have made everything ourselves.

Business Plan so far:

Business Plan Draft One

As it was a joint part of mine and Will’s responsibility to look after social media, I made sure to update our website with the products. Here are some screenshots of the website:


Above is the homepage. I wanted the mixture of the teal and crimson, and a little about us as a team as well as our strap line. We also have moving images of our progress at the start. I think so far this is a good website and has all of the key information and concepts.

I also added a FAQ page, as I thought this would be important for our customers to know.  This helps them and helps us get our meanings and values across.


As I purchased items on eBay, I needed to make some receipts on word to send to Lowri to make an invoice for our proof of buying.

eBay Receipts:

  1. 30 Medium (22x 26x 11cm) White Craft Paper Carrier Bags
    Sale Date: Thursday 1st Feb 20:20
    Arrived: 7th February
    Price: £4.35
  2. Heat Proof Coloured Transparent Acetate Gel Sheet
    Size A3 x2
    Colours: Peacock Blue and Fire Red
    Sale Date: 1st Feb 20:15
    Arrived: 7th February
    Price: £8.78




Mind Your Own Business

Week Four

Monday 5th February

Today our plan was for Fatimah and Doaa to be in the stitch room overlocking and stitching the bags whilst Lowri was sanding down the earphone holders and our handmade buttons which we all totally love and are pleased with the outcome. It definitely will finish off the bags with the BAG -n- ROLL feel that we want to achieve, especially about it being personal to the customer.

My plan was to get the business cards printed out in the print studio, however, I went to the stitch room to give Fatimah and Dooa more fabric that I had cut over the weekend, as we had too many of the same fabrics – our reoccurring theme is to ensure each bag is different in one way. I was going to dye some fabrics but me and the girls had a discussion that with the new fabric I had cut we didn’t need anything to be dyed as we now had a variety. Instead I decided to concentrate on the leather straps. Amazingly Steve Murray was available and was able to stay with me for an hour to teach me how to use the laser cutter. We wanted the leather straps to be perfectly cut and all the same size so the laser cutter was perfect. I now know how to use the laser cutter by myself which is a bonus!

Here is a preview of some of the fabrics that we are using for our lunchbags:

I made a template on the computer in the stitch room of ten straps, discussing this with the others they thought it would be best to cut out 80 leather straps in the laser cutter. I went with their idea as I understood from their perspective just in case one went wrong they had plenty of spares. So, my whole day consisted of laser cutting our leather straps for the lunchbags. I would have been much quicker but there were a few minor difficulties as it was the first time I had used this I had to get to grips with how the machine worked. I finally finished my last piece of leather fabric at 5pm which was when Steve was closing the stitch room. Thankfully to him we now have our straps which are all the same size and look aesthetically pleasing with a straight cut edge.

Leather Strap Design on Illustrator:

Screen Shot 2018-02-21 at 14.06.33

Above you can see the design template, there are 10 strap designs on here, I had to repeat this process 8 times to get 80 straps. Luckily we had a lot of brown leather from a leather sofa so we had plenty just in case the straps went wrong when put together as we had to double the sides.

We now have a choice of brown leather and a pale colour which will both suit the bags. The only downside to the brown leather is that the back of it isn’t as appealing so we have to stitch another brown one onto the back so it looks more professional. Our leather is also faux and not real so this is beneficial to us and our customer base as in today’s world people are swaying towards this type of outlook on fashion. Although I was just in the stitch room, I tried my best to pop into the other room and communicate with the others to see how they were getting on.

Lowri had asked us if we could decide which colour varnish we would like the buttons, as she is going to colour them in the wood workshop and then use a water resist on them which takes an hour to dry. So far we have a production line and system with all of our products, it may seem like it is taking a long time but at least we are taking our time and not rushing and doing things properly to ensure our customers get the best out of their products. After deciding on which colour varnish would be best, we sent it through our social media group and then Lowri painted them:


The decision of what colour button is used is crucial for us as we can’t mess this up as it is an important feature to the bag. We have hopefully made the right choices and as you can see the best colour matches were the plain wood and the brown. We had also asked what colours people liked and it was mainly the red and brown as well as the natural wood which I strongly agreed. It feels like everything is slowly coming together now and we only have a few things left to do before the sale day.

Tuesday 6th February

I made a to do list of the things we need so far:

-Screen print logo on paper bags
-Laser cut tag for lunch bag
-Completion of bags
-Completion of earphone holders
-Package earphone holders
-Images of final products professionally done
-Advertisement posters
-Laser cut logo for display and attach acetate
-Business Plan
-Pitch presentation plan and practise

The things listed above are the things we now need to get done. I have ordered everything, such as paper bags, cellophane and acetate, and we have wool and threads to tie them with, we are just waiting on the completion of earphone holders to then be able to package them and then as soon as the paper bags arrive I can easily go back to the print room and grab my screen and start to print the logo. I aim to mix a teal and crimson colour and print both at the same time to get a two tone feature. Although, I will test this first to see the outcome.

We had a discussion on the leather and the fake leather we used wasn’t suitable for the button hole as we didn’t have the foot for the sewing machine to do it for us. This was unfortunate but we were given real leather to use. I was a bit gutted about this as I had spent a whole day cutting the leather straps in the laser cutter. However I didn’t want to use the real leather as this will perhaps be harmful to us and our customer base.

I helped Lowri with the buttons. She was painting the earphone holders and I dipped the buttons into the water resist wax after softly sanding them down. I have to say I am pleased with the buttons, they look lovely and I think when they are on the bag they will make it look so much more appealing and will fit with our aesthetic.


Unfortunately I had to leave early as I had an appointment, but Fatimah sent this photo in the group chat and I was very impressed with the quality of the bag and how good it looked, although we had to stitch the button to the canvas as well as the outer lining.


After coming home from my apointment I had started to look at the business plan. I read through it all last night and decided I can start writing some of it up as we already have the information and knowledge, however some of the business plan can’t be done until the very end. I thought if I start it now we won’t have much to do towards the end. I suggested to the group that they read through the plan and decide which part we want to write up so it’s fair for us all.

Mind Your Own Business

Week three:

Tuesday 30th January 2018

Today we had a quick team brief and told each other what our plans were for today and we all agreed on what we needed to get done. We had shown Will the new size of the bags and he liked them. We have made them the perfect size so they aren’t too big, still aesthetically pleasing with the two main things we are going for, it rolls down perfectly to hold its circular shape of the top and that it is able to stand up on its own. Will then showed us the new logo. We all loved it and agreed we should have it engraved on the earphone holders. Will managed to come in at 8 and started on the laser cutter and by the end of the day we successfully had 59 earphone holders. The rest had moved in the laser cutter unfortunately so the logo was out of place and slanted slightly. So he decided not to use those and stick with the successful ones.


The new logo that we all agreed on and acts like a scroll instead of just circles:


Fatimah, Doaa and Me were in the stitch studio all day. I was cutting the fabric to the pattern whilst they were stitching on the machines and using the over locker. This was much quicker for us to get done as we used the production line technique.  I had managed to cut out quite a few patterns of the fabric so at the end of the day we had 12 linings and 12 outer layers. As one of our fabrics is 100% cotton, and white, I decided to use the cut offs from some of the fabrics and applique them onto the white fabric. This was to reinforce our team idea of having each bag different in various ways. I also then cut the rest of the white fabric to then dye in the print room.  Working with the canvas below to ensure that our customers get the best quality:


We had encountered some difficulties with the earphone holder straps as Lowri was finding some faults with how we are going to attach it. We had a discussion and thought it would be best to speak to Will to see if he has any ideas. We even tried to bondaweb the leather straps together however it did not stick at all compared to other fabrics. Lowri had also suggested glue but we weren’t sure if it was going to be durable. We had cut 60 straps ready for the production line of attaching them securely to the earphone holder once we figure out a way that is going to be successful. We also have to drill a hole in the corner to attach the key chains. Lowri found this difficult due to the 3ml of plywood that was glued together to create 3 layers, so in the future we would use 9ml wood instead so it is easier for the drilling. Whilst we were busy in the stitch room I started to take some photos for our Instagram page that is starting to look good. I think after working on the website more it will be ready to then post on our own personal social media pages to again awareness of our micro business.


Instagram URL:

Wednesday 31st February

I spent most of the day tweaking our website and making sure that it is perfect before we post it on our social media page. I have changed a few pages and added some that tell our customers more about our product and why it is so different compared to a normal lunch bag and a FAQ page. I also wanted to include the colour crimson to contrast well with the teal as we are offering unisex and multiple coloured bags it is hard to have all the colours we are using on our site so I thought if we could stick to those two it would be successful and have a nice affect and not too over powering. Below is a preview:


Website URL:

Thursday 1st February 2018 

Today we have a discussion with Richard to tell him how we plan to set out our business using the CSAD shop along with Duplexity, team 4, who are making desk organizers.
This is the space we will be using:


I sketched some designs for the display and initially I thought logically that Duplexity would want more desk space due to their product being used as a desk organiser and for us to have the smaller desk as we weren’t having much on the desk just the earphone holders and the lunch bags would be on rails and shelving. However, this started to change when we had our discussion as Duplexity had said their desk organisers were big and they didn’t want to hide our products. So we decided that we were going to have the larger desk space as our products aren’t that big. We then were told to make our space in the CSAD shop as though we were a mini shop selling two brands and we had to mix and not be so separate in the shop. We then spoke about having our logos next to each other on the wall as our products are so different they compliment each other. We then thought of having our display laser cut with this design:

Bag logo and display logoI have also exposed this on a screen to print on our paper bags to package the lunch bags in. This will be done in two colours, taken from our website. Crimson and Teal. Back to our display, we are having the logo design above laser cut out and against the wooden wall. As we didn’t want the wood to clash we thought about using Crimson and Teal acetate to make it stand out and hopefully Lowri can help us make a 3D affect with this display. I had also spent the afternoon using scraps of fabric to digital stitch our logo on as a practise run before stitching onto our uniform. This was successful.  We also made a start on making our own buttons. We used the swirl from our logo and laser cut into wood to make our very own personalised buttons. Below is just a sample, we have tweaked a few things so that the holes aren’t so close together.

Laser cutter button



Friday 2nd February.

After the practice run went so well, I came in with high hopes and in the morning I had stitched the uniform. It took until lunch time to complete the 5 uniforms. This wasn’t so bad as it meant I could go and do other things for our business.

Below are the uniforms:

bag n roll uniform
After lunch time I went down to the print room to expose the screen ready for when the paper bags come so I can screen print our logo on them ready for packaging. I like to have everything ready and didn’t want to leave this until last minute. So after preparing the screen that took all afternoon, so I went home and I consulted with the group if I should order the acetate and they said yes.


Lowri had also managed to varnish the earphone holders and the buttons just to see what they look like and she asked people which colours they preferred, this was red, yellow, some of the browns and the natural wood.


Saturday 3rd February

Will had sent us the business card template so we can get it printed on Monday in the print studio. We were told that the cost is £10, or £15 if they have to amend our template to make it fit the correct business card size. I am a bit worried in case this happens. Will sent them over and I asked if he could change the black colour to crimson, image below:

Busines Carddddd

However unfortunately Will and Lowri didn’t like this and they had preferred the black. It was only a suggestion so I didn’t mind this too much I am just eager to get these printed on Monday and find out the cost and how long they will take to make. We are asking for 100 business cards to package in with our products. I have spent most of my day cutting the rest of the fabric ready for Fatimah and Doaa on Monday to stitch. Out of the fabric that was left I managed to get 13 cut out. My plan for Monday is to get the business template printed out in the print studio and then go to the print room to dye some of the cotton we have to see if it takes to it nicely and looks good as we don’t want too many plain bags.

The finalized business card:


Mind Your Own Business

Week Two:

23rd January 2018

Our team member, Will Butler was in  this week so we were able to keep him up to date with our ideas, prior to this he answered our message on social media and he decided on the name ‘SustainaBag’ which we all loved as it was catchy and memorable. We had to have 3 design concepts generaed for our products which we have had for quite a while now as we decided our product in the first week.

Surprisingly Will liked the idea of the lunch bag and the earphone holder, I think this was because we were making products that were not common and on the high street. We also discussed how this was the most popular product when carrying out a survey around the campass. We were all a bit worried in case he really disliked our ideas, luckily he liked them and thought they were cool.

This was the day of the elevator pitch as well. It was 15 seconds that consisted of us all getting into the lift and Richard would record us and we had to get our brand and product idea across as successfully as we could within the 15 seconds. We found out our sale date has changed to 13th February and we will be with Team 4. This was a bit of a surprise to us as the CSAD shop doesn’t look that big so we will have to come to an agreement on which space we will have. I took some images and sent them to the group so we can make some display designs to show Team 4 at a later date.  I also don’t know how we will sell successfully as no one really walks that way. We also had to present concept designs for the website.

SustainaBag logo design:

SustainAbag logo design along with product concept design ideas: 


As a group, we decided on the first logo as we liked the rounded edges of the rectangle on the outside of the name. We thought it was simplistic but to the point. We also decided that the compartment for a knife and fork was not needed as the main feature of our fabric lunch bag is that it will stand up on its own anyway so the knife and fork will slot inside easily.

We discussed our new ‘SustainaBag’ brand name to Richard and he didn’t agree as our bags aren’t sustainable. We all agreed on this as even though we are using recycled materials, it isn’t very sustainable. I thought this would be a fault with the brand name but I didn’t want to say anything as it was the best we had come up with so far! As me and the girls found this to be the hardest part. However we were looking at the main components of our bags and trying to put words together that rhymed to come up with an interesting brand name and strap line.

Finalised Brand name & Strap line:
Bag ‘N’ Roll
Roll on lunch


logo 111

Will designed the logo on his laptop and we all liked the font, which was American Typewriter, I liked how the ‘R’ curved up and the writing in general was simplistic and curved. As a group we decided that the speech marks weren’t as good as we thought at the start, and we should perhaps just use one. And the letter O in roll was just circles and not like a scroll which is the affect we are going for within our design concepts.

Business Cards:
This discussion was very tedious as we all had various ideas on how the business cards should be done, however it was interesting to see what everyone’s thoughts were. A few members wanted the washing instruction on the back of the business card, I disagreed with this as I thought it should be more professional than that and we are also selling earphone holders too so it isn’t applicable to everyone of our customers. We then thought about having two business cards. one for our information, materials etc and the other for washing instructions. I went to the print studio the week before and found out that 100 business cards would be £8. So if we had two it would be £16, which was not worth the money and can be used for something else. I then suggested I would hand write each washing instruction on brown card to make it as a label to be placed inside the bag similar to a tshirt, the washing instructions are small printed onto a label.

Business Card template: 


25th January 2018

We had a talk on how we can get people to the sale, and this was to start marketing. We had set up an Instagram page, and we are slowly starting to post our progress. I definitely think we should have posters as well as the advert and social media around the campass too. Social media has been good though as we can target it to our friends and family who aren’t in university as we can sell to anyone. I think the poster should consist of an image of the lunch bag and earphone holders photo shopped into a still life scene with the sale date on and a ‘coming soon’ sign.  For now we have only advertised for fabric from people as we are up cycling it :


Sale Design:

We thought of lighting, and I suggested how we could have a spotlight on the shelving to show the bags off and make them stand out. Also if we would need any particular stands for our products. There is also shelving for stock underneath the desk as well. Team 4 are making desk organizers so I thought that maybe they could focus their products on the desk space and I have sketched this in the display design ideas. We were also informed of a receipt book is needed and a cash box. I have looked on eBay and the receipt book is £1.60 and the cash box is £6. Both are reasonably priced.

Sale Design sketches: 


Packaging Design:

I also suggested an idea to the team of packaging our earphone holders in cellophane and tying it with thread/ribbon. I had mentioned that if we had them all pre-wrapped so we could ensure our sales went fast and efficiently instead of wrapping them on the day as it would take up time and we might not get it right. I found 5metre cellophane for £4 which I had ordered on eBay. The team agreed with this idea. I thought with the cellophane the customer can still see what it looks like. And we could have a sample of the earphone holder unpack aged at the front for display. I also thought about the wood. Each earphone holder is going to be varnished with various colours, so I thought it would be a great idea for the customer to decide on which colour wood to have we could create a colour chip to display aslso. A selection of varnished wood samples to show as the customer can then choose a colour to suit their individual taste and we just grab the packaged item that they like the best. The team liked this idea and we have decided to work on the colour chips Friday. Lowri wanted to package our lunch bags with just a ribbon, however I felt this wasn’t the best idea as ribbon really isn’t packaging. I thought about the amount of times I’ve bought a bag from a shop and they package it inside their bags. I thought this was the most sensible idea for our lunch bags, we had feedback and they asked “A bag in a bag?” well yes, simply because it just makes sense, having a the lunch bags packaged just means they will be neatly placed and it looks good from our business perspective that we have taken time to package the customers product. So below I have designed some potential ideas.

Packaging design ideas: 


Lunch Bag design:

So the team members Fatimah and Doaa had gone to the stitch room to sew the new pattern, which was a slightly bigger bag so it can roll more, however we did make a mistake and made it too wide, so when we had brought it down to the product design room everyone had told us it was too big. This was a common thought of ours and a minor mistake. We had discussed this and decided to take two inches off the width to make it smaller. This was definitely stressful for us and one of the members was unwell so unfortunately had to leave early. However they had re-done the pattern and we took 2 inches off the width.

26th January 2018

I had spent my time in uni photoshopping the washing machine instructions. This was because I found an easier and quicker way to do the washing instructions and make them look professional at the same time. I thought with hand writing each one it would take longer and not look as good as if it was photoshopped.

My first design idea for the washing machine instruction:

Screen Shot 2018-01-24 at 12.25.03So above was just a simplistic photoshop edit of the symbols for the washing instructions. I decided not to hand draw them as we all want to look professional as we can. So i used a minimal design and put it on a brown card on photoshop. I decided some of the text wasn’t relevant so I deleted it and wrote my own text which is below:Picture1
I have added a little about the materials as well to make it feel more personal to our customer and that as a team we hope they enjoy their purchase. I will then print them off and punch a hole through the bottom to then add thread and just pop it inside the bag. The customer will then take it home and when they open their bag to look inside they will see the instructions and they will be able to remove it from the bag easily and keep the instructions elsewhere as they enjoy their bag, We decided as a team we didn’t want to stitch the label onto the bag as we wanted it to be modular. So they can easily remove it and enjoy their bag.

Final washing instructions:Picture3

Whilst I was on photoshop I decided to design some uniform, and I used a black and white tshirt to see the contrasts. However I think we will all prefer the black. I sent the images below to the group chat and they all liked the black tshirt but with the logo in white text.

Apparel designs:

We talked about uniform and we still need to decide if we want to digitally stitch it or if we want to use Nylon as Will mentioned that and we want to make our decisions fair so we all have our say and input into this micro business.  Me and Lowri then went shopping for our uniform and spent £10 on our t-shirts. We decided on black as we wanted to keep it minimalistic with our logo on the right breast.

Price list:

I have made a quick estimation on the price list and what we will need to buy for our micro business and how much it will cost:
Uniform: £10 *
Re-create fabric & buttons: £21 *
5m Cellophane: £4 *
Canvas from Richard: £10
Receipt book: £1.60
Cash box: £6 6inch (Lowri suggested on making our own)
Paper Bags x50 = £7
Business Cards= £8/15
Wool: £1

So far we have spent £35

Me and Lowri went into town and we bought our uniform from Primark for £10. Each top was £2 each. We finally found the cheaper tops as we were going to pay £17 for uniform but I thought that was too expensive just to wear for the sale day. We bought the black tshirts and then decided we could use nylon or digital stitch. We will have to discuss with our group. I also suggested to Lowri about wood colour chips for our sale day so the earphone holders are pre-packaged so we can make the sale day more efficient and affective to save time. The customer can just see which colour varnish wood they want and choose the colour that suits them the most. We have the colour chips below which Lowri worked on:

I liked the wood chips and thought it would be a good idea to go around and ask people which colours they thought were the best. A lot of people liked the yellow, the darkest brown, the red, green and blue. We decided that we didn’t need these wood chips now as we had to reduce the colours we were going to use.

Mind Your Own Business

Week One:

Tuesday 16th January 2018

So after the very long Christmas break I was very nervous to start this module, especially after hearing about last terms experiences with their micro business, I was unaware of what to expect but couldn’t wait to find out which group I was put in as that was a main concern of mine. Unfortunately, this term we had to choose our own groups. It was very awkward for me personally, and I don’t think it was beneficial. This is due to most of the class being familiar with each other and most of them being close friends already, so for me I felt out of place. Nevertheless, I ended up with a really exciting group, team 3.

My group consists of:
Lowri Rees, Maker
Fatimah Ali, Textiles
Duaa Balibauld, Textiles &
Will Butler, Product Design.

The first session was just a clarification of the brief and a few key points we should take note of, which is that our items must be sold all year round and how we must earn our £100 seedfund to give back to the university and also if successful to make a profit. I was extremely nervous at this point and wasn’t sure if I should carry on. I decided to stick through it as it was only the first session and once I get started with ideas I am determined within my work and I didn’t want to let my team down. We were also briefed on the Apparel, and how it would be a good idea to sort that soon enough so we can walk around the Campus wearing our uniform to get students and staff talking.

Core Values: 
We had a mini task to talk as a group and discuss what we believe our core values are.
My group come up with:

-Showing initiative.

We chose the above as we wanted our product to be a fair decision between us to integrate our skill mix together and have all of our interests combined into an object, as we all have to take part in the designing and making at the end. We also wanted our product to be fair for everyone from all aspects so we used materials that were environmentally friendly. We also wanted the way we communicate with each other to be of importance as we want to get our ideas across clear and keep up to date with plans and schedules so each of us know what we are supposed to do so we can keep on top of everything. We also said to be committed and take responsibility of each of our roles. The creativity was important to us as well, with three of us being from textiles, it dominates with pattern, colour, texture, and material. I also mentioned that showing initiative would be an excellent core value as when we aren’t together in the studio or across the campass we can still get on with our delegated roles.

Will wasn’t with us for this first week, so it was difficult to decide which roles to give him, so we just put him with the roles we thought he suited, but if he didn’t like anything we decided it could be adapted when he is in.

Delegated Roles:
1. Team Leader: Lowri Rees
2. Deputy Team Leader: Crystal Cordt
3. Finance Manager: Doaa Balubaid
4. Manufacturing Manager & Purchasing: Doaa Balubaid,  Lowri Rees
5. Graphics & Branding: Will Butler, Crystal Cordt
6. Website/Social Media: Crystal Cordt, Will Butler
7. Design and Make: ALL TEAM MEMBERS
8. Sales Team Leader: Fatimah Ali 

So keeping it simple and doing the realistic thing we looked at our strengths and weaknesses and this is how we decided on the roles. For example, I have a Nikon D3100 so I suggested I could take all of the important imagery for our social media and website, the team agreed this would be a good idea for me to take that role. Also, Doaa Balubaid has a mathematical strength so she is handling the money and dealing with that process. We also decided on a deputy team leader just incase Lowri Rees isn’t with us. Will is also really good with digital design and photoshop as he studies product deisgn, so we thought this would be a perfect role for him! He can take part with the graphics and social media along with me.

Discussion of ideas:
Me and my ‘Creative Collective’ colleagues were discussing potential final outcomes, unfortunately Will Butler wasn’t with us so he hasn’t been able to have an input with the product as this module is so fast paced. We thought of numerous things, such as:
Cushions, customized shoe laces as there are a lot of people who wear Dr Maretns in University, keyrings, lovespoons, spoon rings and silk scarves.  We wanted something quirky and different. We then narrowed it down to a bespoke collection of cushions and silk scarves. We thought of using the dyeing process to make it personal as each cushion would be different with this technique. We even had a quick brainstorm of Display and we were going to use a foam mannequin head for the scarves and copper metal in a circular ring shape suspended for the scarves to be tied around as we previously went to Lowri’s space in the Maker studio and we noticed she was very good with metal. With having a discussion in the afternoon, we decided that a cushion and silk scarf collection wouldn’t benefit us after all as people can easily go and buy a cheap cushion from Primark, and some people find them of annoyance as they are there for decorative purposes, also we were narrowing our customer profile down as the Male customer might not be interested. We had questioned ourselves on how to make it unique enough so people would feel like they need them and not just a want.

Wednesday 17th January 2018

Me and my creative collective came into University to gather some more thoughts and ideas as we really needed to think of a product. So far what we had suggested didn’t seem like it was good enough. Then we came across various bag ideas and earphone holders. Below are some the mood boards I created:

Screen Shot 2018-01-17 at 12.40.11Screen Shot 2018-01-17 at 12.41.33Screen Shot 2018-01-17 at 12.41.00

The general mood board was just a quick selection of ideas that we had discussed previously, and then there is a mood board for the potential lunch bag, and the earphone holders. We were all impressed with these ideas as the lunch bag itself is different, quirky, and each one can be made to suit an individual. We also loved the earphone holder being accessible with a key-chain as everyone uses them nowadays and it is a convenient way of keeping them neat and to stop untangling. We thought of ways we could make sure that our product was going to sell and be an interest to students, so we decided to carry out a survey and ask people. However it was quite quiet on Wednesday so we are thinking of as we now have a lovely sample of the proportion and size of the lunchbag, we were thinking of setting up a stall in heart space to ask people what they think. I think one lunch time on a Tuesday or Thursday would be great for this.

Our thoughts:
The need: Lunch bag (food is essential, everybody has their lunch, a lot of students bring their own food in rather than buy at the heart space and management building)
Why: New years resolutions, new term, ready to have new things, each one is going to be different to suit the individuals needs of style.

We also had a quick thought of what materials we were going to look at buying on Friday at re-create. We thought of denim, leather, calico, table cloth, old curtains and buttons.
Aim: Making everyone different by using up-cycled materials, plastic, making it personal.

S.W.O.T. : Lunch bag:
Strength: Good size, adjustable
Weakness: Advertisement, people who’re used to plastic lunch boxes, those who won’t change their ways and see the need in the product.
Opportunity: Various techniques, other subject areas, see what a business can be like, reusable modern and yearly object, influenced from brown paper bags.
Threat: Stitching, washing instructions, if the material gets marked/stained by certain foods.

After Fatimah and Doaa had stitched the sample sized lunch bag I then took it home to photograph. I thought that even though it wasn’t completed it would be a nice thing to photograph our journey as a creative collective. Below is the sample of the lunch bag:


Thursday 18th January 2018.
Today we got to pitch our idea to team 4. We received a lot of neutral feedback and some criticism with our ideas, after we had further explained our ideas to prove what we wanted to sell was worthy they understood and started to like it in the end, unfortunately we ran out of time for theirs although they had multiple ideas it was hard to feed back without any imagery.

So, some of the points made were about the bags not holding a coffee because one of the guys likes his coffee. I said that you wouldn’t do that, simply because the coffee he was on about was a ‘to-go’ and wouldn’t be idealistic in a lunch bag anyway as it could tip. It is simply for drinks that had a secure lid and lunch. We also received an idea on how we should use extra compartments for a knife and fork, which I really liked as this would benefit our customer. They also said with our earphone holders to cover the plywood with fabric so we can stick to our theme instead of having the wood. I liked their ideas as they were very constructive. However, we also brought up how we are selling them as lunch bags but people can use them for various things, which was then suggested we should include that in our advertisement so people know what to use it for. Team 4 said that the bag isn’t structured enough for an iPad as it could break if it is dropped, however, our item isn’t sold as a protective for the case and the customer will be well aware of that. It will just be a quick and easy way to transport it from lectures to the heart space, to the locker, to the studio and then finally into your bag. Some of the ideas were very valid and helped, the others not so much. It was good to have advice from another team and it wasn’t so formal and scary as it wasn’t in front of everyone.

We then had to think of a Brand name in the afternoon. This didn’t go so well and admittedly we were struggling with this. I said on Tuesday Bag-tastic just as a joke. Richard had said Scrunch was a good name because of the play on the words ‘lunch’. I did like this idea, I found it quirky, however I didn’t think it was acceptable to use his idea. So we started to think of ideas of our own, and that didn’t go so well.

Brand name ideas:
Above are the names we then later come up with, however they are descriptive of what we want to sell, and don’t fit in with a catchy and re memorable brand name. We then decided to present our ideas with the brand name ‘Scrunch’ and Lowri sketched up some possible logos. Below:


From presenting this, we decided that maybe we do need to change our ideas and make them work so our brand has a successful name. We had listed some key words that represented our brand:

re purpose, up cycling, attach, anchor, secure, collapse, link, reliable, acquire.


“life is simple”
“keep it safe”
“as simple as that”
“hands on”
“stay connected”
“stay secure”
“keep it pinned”
“keep it linked”
“pack up”
“well arranged”
“keep organised”
“ordered. neat. organised”
“fold and hold”
“fold it! hold it!”
“fold it, hold it!”

So after this, we decided our strap line was going to be “fold it, hold it!” however, personally the more I think of it, the more I become unsure as there is more to the bags and earphone holders than folding it. I am considering with talking to my creative collective and suggesting if we should have our brand name with the strap line “attach. re-purpose. acquire” as it is much more realistic and creates an overview of our company and what our aims are.

Friday 19th January

Today we decided to take a trip to re-create. We had sourced our materials and spent £21 of the budget. We were all very nervous about this at first but Duaa and Fatimah had said that the materials we have can make at least 26 bags. I also have a massive bag of unused clothing that is no longer wanted and metres of fabric. I am aiming to have more than 26 bags as I think that it is important to have more than less. We also need to keep 2 behind as well for the library and pitch. As our aim is to make each bag different I will have to photograph them all for our portfolio. Fatimah had also suggested our brand name to be “Re-bag” which I quite liked as it was simplistic and the play on the ‘r’ as the bags will be rolled to then fasten with a strap or string around a button to close. Also how we are re using materials to ‘re bag’.

Strap Line & Brand Name:
Re-bag: “fold it, hold it!”
Re-bag: “attach. re-purpose. acquire”

After our shopping trip I also decided to design some logos of my own now I was happy enough that we had changed it from Richards idea. Here are some of my ideas below, all roughly sketched in my sketchbook:


They aren’t perfect, and if the team like any of these ideas they will have to be refined on illustrator. I am excited to meet up with my team so we can discuss these logos and any designs they may have come up with, so we can finally start to talk about our Apparel and wear our uniform around campass. We have decided on black tshirts so far, so we will need to think about any particular colour schemes within our logo as we are using so many colours within the materials as each pattern is varied, so we don’t want to overload our uniform with colour. I was thinking of using the key colours we have used within the material we found in re-create.