Pantone References

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Using the pipette tool to select colours from my colour board to these colour chips was really helpful for me to see visually what these colours will potentially be like. I also used my pantone references to get the exact colours as well as the faded ones on my colour board.

The overall mood these colours give off is a relaxing and calm feel when they’re together. This collection will be for autumn 2019 and you can already see that with the greys and teals it gives the hazy palette a bit of energy and an electric feel.

 

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Harlequin; Colour Board

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I reviewed the forecast of colour trends on WGSN to be informed of a colour palette that will be relevant to the trends in the upcoming year. I found that Amber shades are going to be forecasted for the summer trend. Amber shades such as dark ginger and apricot are said to create a luminous and radiant look which is want I want to convey in my collection. Reds and pinks also complement the amber shades really well. Whilst taking this into consideration I have decided to use those as they will give the collection an uplifting and hopeful feeling. The teals and greys contrast against the hazy pinks and orange shades to give it that sense of individuality.

Harlequin; Company Profile Board

This board was really exciting to create as it was intriguing to see the high end markets and what each company/brand offer towards the textile industry to satisfy their customers/clients. Below are the main competitors I’ve constructed together which are highly threatening towards Harlequin with a similar ethos and taste for design. They are:
Timorous Beasties, Monsoon, Laura Ashley and Cath Kidston. All are very similar with the botanical, naturalistic approach along with bold prints and enthusiastic colour schemes.

Harlequin as a company have produced multiple collections which undertake a notion of juxtaposition. All collections provide a different out look to the design industry. Some collections are simplistic and toned down, whereas other collections, such as ‘Kallianthi’ collaborated with Clarissa Hulse. They are very bold and botanical.
This is a very positive feature as I like how they don’t stick to the same theme and experimentation is key for their designs and how they are produced.

Here I wanted to convey a variety of outlooks that compete with Harlequin:

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Timorous Beasties being an obvious link to the bold and botanical prints by Harlequin, as well as the velvet collection they have with vivid contrasting colour schemes. There are various styles within Timorous Beasties that replicate Harlequin. I am enthusiastic about these colours as they depict a happy lifestyle if they were in someones home. Monsoon also offer a very unique style of embroidery and print, the circular image on my board is a cushion they have. They also have a ‘coming soon’ range that is very much like the botanical theme. The colour scheme for this is quite neutral, again similar to a few collections by Harlequin. I was very surprised by Laura Ashley’s designs, and how they could compete with the bright and botanical blue bird they have on their cushion. This is similar to the Harlequin style as they also have a water colour/ink effect within their designs. Lastly, Harlequin are known for their florals, as well as Cath Kidston. They have prints with a similar taste to Kidston with the pastel background clashing with the bright floral patterns. I think all of these companies have a fighting chance to be on a competitive board for Harlequins company profile as they all use similar techniques and style of design.

Harlequin; Client Board

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Harlequin aim to create a fashion statement in homes of those who are daring and bold. The oriental theme goes with the client profile, as I am designing for someone who is an adventurous being that likes the outdoors, and enjoys the simple things in life and likes to get away once in a while from the high maintenance of London city. The innovative colours I will use will definitely liven up the homes of someone who has a busy and sophisticated lifestyle with a quirky side. I’ve used images from East London, where they have a garden restaurant tucked away in an overlooked neighbourhood. It suits the clientele and the botanical and oriental theme is reinforced by the plants and the natural elements to this board. Sophistication is shown by the Chanel book in the bookcase and the bottle of Hendricks gin. The background was used to portray an uplift within the calm and hazy mood. I wanted it to show a bit of authenticity with the vivid colours.

Harlequin; Developing a concept

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Above is my initial ideas for my theme/mood board. Whilst researching the brand I understood why their company was called Harlequin. The definition, is “in varied colours; variegated”. This went on to influence an idea for my collection name. I was putting words together that would describe a colourful collection really well. ‘High Spirited’ was what struck me for my collection name as the name itself is definitely up-lifting and puts a carefree and cheerful image into your head.

When people look at my collection for Harlequin I want them to be inspired by the bright bold colours. Having high spirits means lively and cheerful behaviour or mood. This is exactly what I aim to convey within my designs. Whether it be any aspect of print or stitch. So far, there are a few techniques from print that really pull towards me, however I’m in stitch workshops now and I am coming up with possibilities for a ‘High Spirited’ design with stitch.

By adding the ink blotches within the top corners frames the board for me and I really like it. Before hand it seemed like something was missing, so I scanned my mark making ink designs in that are resisted with bleach to create a carefree effect. The text also makes the board more personal with an overall meaning.  I am unsure if I want to keep it orange, but so far my colour scheme seems to be leading towards the inspiration from my mark making within print workshops. I am deciding on whether to use the following:

  • dark pink
  • teal
  • orange
  • salmon
  • cream
  • metallic bronze/silver
  • grey
  • purple
  • lime green
  • cyan

Harlequin; Theme Board

This afternoon I’ve spent my time experimenting with Photoshop and reminiscing with techniques from last years digital term to create a theme board for my chosen company, Harlequin. I have used a botanical, bright, vivid, and oriental theme to go with the companies ethos. So far, this depicts the company in the way in which it is motivated by colour, nature and design. I am sticking with the luxurious outlook that they maintain within their customer profile. Below is an image of my unfinished theme board. I’m happy I’ve made a start as I can really see the resemblance with Harlequin.

Theme Board 1

Colour forecasting; Harlequin

I reviewed the forecast of colour trends on WGSN to be informed of a colour palette that will be relevant to the trends in the upcoming year. I found that Amber shades are going to be forecasted for the summer trend. Amber shades such as dark ginger and apricot are said to create a luminous and radiant look which is want I want to convey in my collection. Reds and pinks also complement the amber shades really well. Whilst taking this into consideration I have decided to use those as they will give the collection an uplifting and hopeful feeling.

Woven thread and paper embroidery

Fluidity 15 -fresh Fig- Elena Yakubovich Print by Elena Yakubovich. All prints are professionally printed, packaged, and shipped within 3 - 4 business days. Choose from multiple sizes and hundreds of frame and mat options.
Image Source: Pinterest [accessed:10/18/17]

 

Preparation

M O O D  B O A R D S 

I started using Pinterest to collect images together for my general overview of my collection. I created a board and pinned plenty of images to it for my Mood Board.

This became easier as the images were in one folder so I could get a better view of what images actually went together and which ones didn’t go so well, they didn’t quite live up to my expectations for ‘high spirited’.

I then made a board for the Client Profile which I found really difficult at first if I’m being honest. I was struggling to picture who would buy from the new Harlequin collection, then I started to gather my thoughts together visually, trying to convey a trendy elderly woman who is very independent, sophisticated, who lives in the city but loves to get away and enjoy the countryside and the simplistic lifestyle when not working.

I am pleased to say I feel my confidence has risen as I know what I’m going to collate for my client mood board.

My colour board inspiration hasn’t really come from Pinterest as I’ve taken images myself over these past few weeks of the summer turning into autumn. I’ve captured some really nice images that would link and fit perfectly for my particular ethos of a naturalistic but fashionable setting.

 

Harlequin Target Market

Market Research considerations 

 Interior textiles: consider space you are designing for-Internal or external. Private, domestic or public contract markets

  • E.g. kitchen, sitting room, dining, bedroom
  • E.g. loft space, family home, public waiting area, restaurant

Harlequin design concept: ‘High Spirited’ collection will be designed for a home, dining, bedroom or sitting room.

What market sector are you aiming at?

  • Mass produced, limited commissions or one-off?
  • Top end of the market/ couture or contract?
  • Specialist company e.g. Designers Guild or Paul Smith?
  • Mail Order Company e.g. Toast?
  • Mass produced lower end of the market e.g. Tesco or IKEA?
  • Middle sector of market e.g. Next, Marks and Spencer or Monsoon

Top end of the market. Mass produced.

What is the company mission statement?

  • Research the company profile.
  • Who are their main competitors?

Timorous Beasties, Laura Ashley, Monsoon, Cath Kidston

What is the customer profile?

  • Who are you designing for? Trendy mature women
  • Where do they live? They live in the city of London
  • Where do they work? Perhaps a journalist
  • Where do they shop? They shop in the higher end market. Such as boutique stores in arcades.
  • Where do they eat? Garden restaurants, covent gardens.
  • What do they eat? Healthy diet, exquisite taste in foods.
  • What is their lifestyle?  Work focused, enjoys getting away from the city – countryside.
  • How do they dress?  Hippie-like. Black/grey clothes with a pop of colour.
  • What car do they drive? Mini.
  • Where do they holiday? Cornwall, Cabins, forests.

What are you intending to design for?

What is the product range?

  • Interior: Rugs, curtains, wallpapers, bed linen, kitchenware, accessories, trimmings? Accessories, wallpapers, fabrics.

Identify an appropriate colour palette.

  • Look at colour trend and predictions.

Ambers, pinks and orange are a contrast and are trending next summer.

What fabrics, papers or other substrates do you see your designs being produced on?

  • Re-cycled fabrics, multiple techniques used

Harlequin & Me

F I N A L  C H O S E N  C O M P AN Y

Harlequin stood out to me due to their in-house studios extensive design ethos. They are known for their bright vivid colours along with their techniques used by the designers that convey enthusiastic approach to experimentation within their designs. They are an exciting company with no limits and the name Harlequin even means “varied in colour or decoration”. This reinforces how diverse they are and not afraid to bend rules. Harlequin also love to get the paintbrushes out and experiment with watercolours, gouache, inks and more to create new colour palettes.  This is a technique that I will produce to fit with the companies look. Because of their passion for colour and style the target market appears to be of those who have a sense of individuality in a courageous way.

Harlequin aim to create a fashion statement in homes of those who are daring and bold. The oriental theme goes with the client profile, as I am designing for someone who is an adventurous being that likes the outdoors, and enjoys the simple things in life and likes to get away once in a while from the high maintenance of London city. The innovative colours I will use will definitely liven up the homes of someone who has a busy and sophisticated lifestyle with a quirky side.

I will be sampling with technical processes within areas of print, such as batik, dye, screen print and elements of stitch. I will also use photography to grow a professional body of work. I will be experimenting with various colour ways and designs within this brief. I will also use mark making to influence my design thoughts for patterns, backgrounds, and exploring colour.

I reviewed the forecast of colour trends on WGSN to be informed of a colour palette that will be relevant to the trends in the upcoming year. I found that Amber shades are going to be forecasted for the summer trend. Amber shades such as dark ginger and apricot are said to create a luminous and radiant look which is want I want to convey in my collection. Reds and pinks also complement the amber shades really well. Whilst taking this into consideration I have decided to use those as they will give the collection an uplifting and hopeful feeling.

I will source fabric samples that link in with my colour scheme to then print and stitch on top of. I will source my images from Bute Park as part of my primary research to get a naturalistic feel to my theme first hand. I also plan on going to the Botanical Garden centre for images as well. This will really inform my practise and provide me with a design concept

I will use print and stitch techniques as they both portray the general look of ‘High Spirited’. I will experiment with many fabrics as my samples will be well thought out and produced for the high end. I will use the dye baths for my fabric as I like the not knowing what the turn out will be. This technique is very good at conveying a care free attitude. I will also use inks and bleach as a resist to get various colours. Batik is also a technique to be used for an interesting way of mark making. Using contrasting colours within my palette will keep with Harlequins design ethos. I will be using a broad colour range within my palette. I am using various shades of a few colours that fit well.

 

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