Mind Your Own Business

Week Four

Monday 5th February

Today our plan was for Fatimah and Doaa to be in the stitch room overlocking and stitching the bags whilst Lowri was sanding down the earphone holders and our handmade buttons which we all totally love and are pleased with the outcome. It definitely will finish off the bags with the BAG -n- ROLL feel that we want to achieve, especially about it being personal to the customer.

My plan was to get the business cards printed out in the print studio, however, I went to the stitch room to give Fatimah and Dooa more fabric that I had cut over the weekend, as we had too many of the same fabrics – our reoccurring theme is to ensure each bag is different in one way. I was going to dye some fabrics but me and the girls had a discussion that with the new fabric I had cut we didn’t need anything to be dyed as we now had a variety. Instead I decided to concentrate on the leather straps. Amazingly Steve Murray was available and was able to stay with me for an hour to teach me how to use the laser cutter. We wanted the leather straps to be perfectly cut and all the same size so the laser cutter was perfect. I now know how to use the laser cutter by myself which is a bonus!

Here is a preview of some of the fabrics that we are using for our lunchbags:

I made a template on the computer in the stitch room of ten straps, discussing this with the others they thought it would be best to cut out 80 leather straps in the laser cutter. I went with their idea as I understood from their perspective just in case one went wrong they had plenty of spares. So, my whole day consisted of laser cutting our leather straps for the lunchbags. I would have been much quicker but there were a few minor difficulties as it was the first time I had used this I had to get to grips with how the machine worked. I finally finished my last piece of leather fabric at 5pm which was when Steve was closing the stitch room. Thankfully to him we now have our straps which are all the same size and look aesthetically pleasing with a straight cut edge.

Leather Strap Design on Illustrator:

Screen Shot 2018-02-21 at 14.06.33

Above you can see the design template, there are 10 strap designs on here, I had to repeat this process 8 times to get 80 straps. Luckily we had a lot of brown leather from a leather sofa so we had plenty just in case the straps went wrong when put together as we had to double the sides.

We now have a choice of brown leather and a pale colour which will both suit the bags. The only downside to the brown leather is that the back of it isn’t as appealing so we have to stitch another brown one onto the back so it looks more professional. Our leather is also faux and not real so this is beneficial to us and our customer base as in today’s world people are swaying towards this type of outlook on fashion. Although I was just in the stitch room, I tried my best to pop into the other room and communicate with the others to see how they were getting on.

Lowri had asked us if we could decide which colour varnish we would like the buttons, as she is going to colour them in the wood workshop and then use a water resist on them which takes an hour to dry. So far we have a production line and system with all of our products, it may seem like it is taking a long time but at least we are taking our time and not rushing and doing things properly to ensure our customers get the best out of their products. After deciding on which colour varnish would be best, we sent it through our social media group and then Lowri painted them:


The decision of what colour button is used is crucial for us as we can’t mess this up as it is an important feature to the bag. We have hopefully made the right choices and as you can see the best colour matches were the plain wood and the brown. We had also asked what colours people liked and it was mainly the red and brown as well as the natural wood which I strongly agreed. It feels like everything is slowly coming together now and we only have a few things left to do before the sale day.

Tuesday 6th February

I made a to do list of the things we need so far:

-Screen print logo on paper bags
-Laser cut tag for lunch bag
-Completion of bags
-Completion of earphone holders
-Package earphone holders
-Images of final products professionally done
-Advertisement posters
-Laser cut logo for display and attach acetate
-Business Plan
-Pitch presentation plan and practise

The things listed above are the things we now need to get done. I have ordered everything, such as paper bags, cellophane and acetate, and we have wool and threads to tie them with, we are just waiting on the completion of earphone holders to then be able to package them and then as soon as the paper bags arrive I can easily go back to the print room and grab my screen and start to print the logo. I aim to mix a teal and crimson colour and print both at the same time to get a two tone feature. Although, I will test this first to see the outcome.

We had a discussion on the leather and the fake leather we used wasn’t suitable for the button hole as we didn’t have the foot for the sewing machine to do it for us. This was unfortunate but we were given real leather to use. I was a bit gutted about this as I had spent a whole day cutting the leather straps in the laser cutter. However I didn’t want to use the real leather as this will perhaps be harmful to us and our customer base.

I helped Lowri with the buttons. She was painting the earphone holders and I dipped the buttons into the water resist wax after softly sanding them down. I have to say I am pleased with the buttons, they look lovely and I think when they are on the bag they will make it look so much more appealing and will fit with our aesthetic.


Unfortunately I had to leave early as I had an appointment, but Fatimah sent this photo in the group chat and I was very impressed with the quality of the bag and how good it looked, although we had to stitch the button to the canvas as well as the outer lining.


After coming home from my apointment I had started to look at the business plan. I read through it all last night and decided I can start writing some of it up as we already have the information and knowledge, however some of the business plan can’t be done until the very end. I thought if I start it now we won’t have much to do towards the end. I suggested to the group that they read through the plan and decide which part we want to write up so it’s fair for us all.


Dissertation research proposal

Artefact or 10,000 words? …This week has been so busy with the hectic production of the micro business I had almost forgot to research into topics for my dissertation proposal. I am very worried about this due to the fact I am not sure 10,000 words is something I can easily do as I find it difficult sometimes, however my feedback from last term has given me confidence to carry on with sustainability as I do enjoy learning and reading case studies about how today’s world affect sustainability and consumer culture. I thoroughly enjoyed the lectures by Huw as sustainability is a genuinely interesting topic that is high demand topic in todays world with plenty of research and case studies that belong to it. However, I am thinking about the 6,000 analytical text with an artefact. I definitely need to have a tutorial before I decide any further on my decision of which path I want to take as I feel that making an artefact and explaining the processes would be beneficial for me as I would enjoy it and I do prefer to physically make something. After having a tutorial and discussion with my last term tutor, preferably soon, will then allow me to have a stronger opinion and decision of where I stand. I have so many questions as to what the artefact has to entail or if it is simply our choice, I could even have a project where I make a sustainable outcome for my dissertation. I can’t wait to finally know which one will be the best for me so I can start to gather in depth research from metsearch as my main source and then other articles from various substances to back my argument/statement.

Mind Your Own Business

Week three:

Tuesday 30th January 2018

Today we had a quick team brief and told each other what our plans were for today and we all agreed on what we needed to get done. We had shown Will the new size of the bags and he liked them. We have made them the perfect size so they aren’t too big, still aesthetically pleasing with the two main things we are going for, it rolls down perfectly to hold its circular shape of the top and that it is able to stand up on its own. Will then showed us the new logo. We all loved it and agreed we should have it engraved on the earphone holders. Will managed to come in at 8 and started on the laser cutter and by the end of the day we successfully had 59 earphone holders. The rest had moved in the laser cutter unfortunately so the logo was out of place and slanted slightly. So he decided not to use those and stick with the successful ones.


The new logo that we all agreed on and acts like a scroll instead of just circles:


Fatimah, Doaa and Me were in the stitch studio all day. I was cutting the fabric to the pattern whilst they were stitching on the machines and using the over locker. This was much quicker for us to get done as we used the production line technique.  I had managed to cut out quite a few patterns of the fabric so at the end of the day we had 12 linings and 12 outer layers. As one of our fabrics is 100% cotton, and white, I decided to use the cut offs from some of the fabrics and applique them onto the white fabric. This was to reinforce our team idea of having each bag different in various ways. I also then cut the rest of the white fabric to then dye in the print room.  Working with the canvas below to ensure that our customers get the best quality:


We had encountered some difficulties with the earphone holder straps as Lowri was finding some faults with how we are going to attach it. We had a discussion and thought it would be best to speak to Will to see if he has any ideas. We even tried to bondaweb the leather straps together however it did not stick at all compared to other fabrics. Lowri had also suggested glue but we weren’t sure if it was going to be durable. We had cut 60 straps ready for the production line of attaching them securely to the earphone holder once we figure out a way that is going to be successful. We also have to drill a hole in the corner to attach the key chains. Lowri found this difficult due to the 3ml of plywood that was glued together to create 3 layers, so in the future we would use 9ml wood instead so it is easier for the drilling. Whilst we were busy in the stitch room I started to take some photos for our Instagram page that is starting to look good. I think after working on the website more it will be ready to then post on our own personal social media pages to again awareness of our micro business.


Instagram URL: https://www.instagram.com/bag_n_roll/

Wednesday 31st February

I spent most of the day tweaking our website and making sure that it is perfect before we post it on our social media page. I have changed a few pages and added some that tell our customers more about our product and why it is so different compared to a normal lunch bag and a FAQ page. I also wanted to include the colour crimson to contrast well with the teal as we are offering unisex and multiple coloured bags it is hard to have all the colours we are using on our site so I thought if we could stick to those two it would be successful and have a nice affect and not too over powering. Below is a preview:


Website URL: https://bagnroll.wixsite.com/home

Thursday 1st February 2018 

Today we have a discussion with Richard to tell him how we plan to set out our business using the CSAD shop along with Duplexity, team 4, who are making desk organizers.
This is the space we will be using:


I sketched some designs for the display and initially I thought logically that Duplexity would want more desk space due to their product being used as a desk organiser and for us to have the smaller desk as we weren’t having much on the desk just the earphone holders and the lunch bags would be on rails and shelving. However, this started to change when we had our discussion as Duplexity had said their desk organisers were big and they didn’t want to hide our products. So we decided that we were going to have the larger desk space as our products aren’t that big. We then were told to make our space in the CSAD shop as though we were a mini shop selling two brands and we had to mix and not be so separate in the shop. We then spoke about having our logos next to each other on the wall as our products are so different they compliment each other. We then thought of having our display laser cut with this design:

Bag logo and display logoI have also exposed this on a screen to print on our paper bags to package the lunch bags in. This will be done in two colours, taken from our website. Crimson and Teal. Back to our display, we are having the logo design above laser cut out and against the wooden wall. As we didn’t want the wood to clash we thought about using Crimson and Teal acetate to make it stand out and hopefully Lowri can help us make a 3D affect with this display. I had also spent the afternoon using scraps of fabric to digital stitch our logo on as a practise run before stitching onto our uniform. This was successful.  We also made a start on making our own buttons. We used the swirl from our logo and laser cut into wood to make our very own personalised buttons. Below is just a sample, we have tweaked a few things so that the holes aren’t so close together.

Laser cutter button



Friday 2nd February.

After the practice run went so well, I came in with high hopes and in the morning I had stitched the uniform. It took until lunch time to complete the 5 uniforms. This wasn’t so bad as it meant I could go and do other things for our business.

Below are the uniforms:

bag n roll uniform
After lunch time I went down to the print room to expose the screen ready for when the paper bags come so I can screen print our logo on them ready for packaging. I like to have everything ready and didn’t want to leave this until last minute. So after preparing the screen that took all afternoon, so I went home and I consulted with the group if I should order the acetate and they said yes.


Lowri had also managed to varnish the earphone holders and the buttons just to see what they look like and she asked people which colours they preferred, this was red, yellow, some of the browns and the natural wood.


Saturday 3rd February

Will had sent us the business card template so we can get it printed on Monday in the print studio. We were told that the cost is £10, or £15 if they have to amend our template to make it fit the correct business card size. I am a bit worried in case this happens. Will sent them over and I asked if he could change the black colour to crimson, image below:

Busines Carddddd

However unfortunately Will and Lowri didn’t like this and they had preferred the black. It was only a suggestion so I didn’t mind this too much I am just eager to get these printed on Monday and find out the cost and how long they will take to make. We are asking for 100 business cards to package in with our products. I have spent most of my day cutting the rest of the fabric ready for Fatimah and Doaa on Monday to stitch. Out of the fabric that was left I managed to get 13 cut out. My plan for Monday is to get the business template printed out in the print studio and then go to the print room to dye some of the cotton we have to see if it takes to it nicely and looks good as we don’t want too many plain bags.

The finalized business card:


Mind Your Own Business

Week Two:

23rd January 2018

Our team member, Will Butler was in  this week so we were able to keep him up to date with our ideas, prior to this he answered our message on social media and he decided on the name ‘SustainaBag’ which we all loved as it was catchy and memorable. We had to have 3 design concepts generaed for our products which we have had for quite a while now as we decided our product in the first week.

Surprisingly Will liked the idea of the lunch bag and the earphone holder, I think this was because we were making products that were not common and on the high street. We also discussed how this was the most popular product when carrying out a survey around the campass. We were all a bit worried in case he really disliked our ideas, luckily he liked them and thought they were cool.

This was the day of the elevator pitch as well. It was 15 seconds that consisted of us all getting into the lift and Richard would record us and we had to get our brand and product idea across as successfully as we could within the 15 seconds. We found out our sale date has changed to 13th February and we will be with Team 4. This was a bit of a surprise to us as the CSAD shop doesn’t look that big so we will have to come to an agreement on which space we will have. I took some images and sent them to the group so we can make some display designs to show Team 4 at a later date.  I also don’t know how we will sell successfully as no one really walks that way. We also had to present concept designs for the website.

SustainaBag logo design:

SustainAbag logo design along with product concept design ideas: 


As a group, we decided on the first logo as we liked the rounded edges of the rectangle on the outside of the name. We thought it was simplistic but to the point. We also decided that the compartment for a knife and fork was not needed as the main feature of our fabric lunch bag is that it will stand up on its own anyway so the knife and fork will slot inside easily.

We discussed our new ‘SustainaBag’ brand name to Richard and he didn’t agree as our bags aren’t sustainable. We all agreed on this as even though we are using recycled materials, it isn’t very sustainable. I thought this would be a fault with the brand name but I didn’t want to say anything as it was the best we had come up with so far! As me and the girls found this to be the hardest part. However we were looking at the main components of our bags and trying to put words together that rhymed to come up with an interesting brand name and strap line.

Finalised Brand name & Strap line:
Bag ‘N’ Roll
Roll on lunch


logo 111

Will designed the logo on his laptop and we all liked the font, which was American Typewriter, I liked how the ‘R’ curved up and the writing in general was simplistic and curved. As a group we decided that the speech marks weren’t as good as we thought at the start, and we should perhaps just use one. And the letter O in roll was just circles and not like a scroll which is the affect we are going for within our design concepts.

Business Cards:
This discussion was very tedious as we all had various ideas on how the business cards should be done, however it was interesting to see what everyone’s thoughts were. A few members wanted the washing instruction on the back of the business card, I disagreed with this as I thought it should be more professional than that and we are also selling earphone holders too so it isn’t applicable to everyone of our customers. We then thought about having two business cards. one for our information, materials etc and the other for washing instructions. I went to the print studio the week before and found out that 100 business cards would be £8. So if we had two it would be £16, which was not worth the money and can be used for something else. I then suggested I would hand write each washing instruction on brown card to make it as a label to be placed inside the bag similar to a tshirt, the washing instructions are small printed onto a label.

Business Card template: 


25th January 2018

We had a talk on how we can get people to the sale, and this was to start marketing. We had set up an Instagram page, and we are slowly starting to post our progress. I definitely think we should have posters as well as the advert and social media around the campass too. Social media has been good though as we can target it to our friends and family who aren’t in university as we can sell to anyone. I think the poster should consist of an image of the lunch bag and earphone holders photo shopped into a still life scene with the sale date on and a ‘coming soon’ sign.  For now we have only advertised for fabric from people as we are up cycling it :


Sale Design:

We thought of lighting, and I suggested how we could have a spotlight on the shelving to show the bags off and make them stand out. Also if we would need any particular stands for our products. There is also shelving for stock underneath the desk as well. Team 4 are making desk organizers so I thought that maybe they could focus their products on the desk space and I have sketched this in the display design ideas. We were also informed of a receipt book is needed and a cash box. I have looked on eBay and the receipt book is £1.60 and the cash box is £6. Both are reasonably priced.

Sale Design sketches: 


Packaging Design:

I also suggested an idea to the team of packaging our earphone holders in cellophane and tying it with thread/ribbon. I had mentioned that if we had them all pre-wrapped so we could ensure our sales went fast and efficiently instead of wrapping them on the day as it would take up time and we might not get it right. I found 5metre cellophane for £4 which I had ordered on eBay. The team agreed with this idea. I thought with the cellophane the customer can still see what it looks like. And we could have a sample of the earphone holder unpack aged at the front for display. I also thought about the wood. Each earphone holder is going to be varnished with various colours, so I thought it would be a great idea for the customer to decide on which colour wood to have we could create a colour chip to display aslso. A selection of varnished wood samples to show as the customer can then choose a colour to suit their individual taste and we just grab the packaged item that they like the best. The team liked this idea and we have decided to work on the colour chips Friday. Lowri wanted to package our lunch bags with just a ribbon, however I felt this wasn’t the best idea as ribbon really isn’t packaging. I thought about the amount of times I’ve bought a bag from a shop and they package it inside their bags. I thought this was the most sensible idea for our lunch bags, we had feedback and they asked “A bag in a bag?” well yes, simply because it just makes sense, having a the lunch bags packaged just means they will be neatly placed and it looks good from our business perspective that we have taken time to package the customers product. So below I have designed some potential ideas.

Packaging design ideas: 


Lunch Bag design:

So the team members Fatimah and Doaa had gone to the stitch room to sew the new pattern, which was a slightly bigger bag so it can roll more, however we did make a mistake and made it too wide, so when we had brought it down to the product design room everyone had told us it was too big. This was a common thought of ours and a minor mistake. We had discussed this and decided to take two inches off the width to make it smaller. This was definitely stressful for us and one of the members was unwell so unfortunately had to leave early. However they had re-done the pattern and we took 2 inches off the width.

26th January 2018

I had spent my time in uni photoshopping the washing machine instructions. This was because I found an easier and quicker way to do the washing instructions and make them look professional at the same time. I thought with hand writing each one it would take longer and not look as good as if it was photoshopped.

My first design idea for the washing machine instruction:

Screen Shot 2018-01-24 at 12.25.03So above was just a simplistic photoshop edit of the symbols for the washing instructions. I decided not to hand draw them as we all want to look professional as we can. So i used a minimal design and put it on a brown card on photoshop. I decided some of the text wasn’t relevant so I deleted it and wrote my own text which is below:Picture1
I have added a little about the materials as well to make it feel more personal to our customer and that as a team we hope they enjoy their purchase. I will then print them off and punch a hole through the bottom to then add thread and just pop it inside the bag. The customer will then take it home and when they open their bag to look inside they will see the instructions and they will be able to remove it from the bag easily and keep the instructions elsewhere as they enjoy their bag, We decided as a team we didn’t want to stitch the label onto the bag as we wanted it to be modular. So they can easily remove it and enjoy their bag.

Final washing instructions:Picture3

Whilst I was on photoshop I decided to design some uniform, and I used a black and white tshirt to see the contrasts. However I think we will all prefer the black. I sent the images below to the group chat and they all liked the black tshirt but with the logo in white text.

Apparel designs:

We talked about uniform and we still need to decide if we want to digitally stitch it or if we want to use Nylon as Will mentioned that and we want to make our decisions fair so we all have our say and input into this micro business.  Me and Lowri then went shopping for our uniform and spent £10 on our t-shirts. We decided on black as we wanted to keep it minimalistic with our logo on the right breast.

Price list:

I have made a quick estimation on the price list and what we will need to buy for our micro business and how much it will cost:
Uniform: £10 *
Re-create fabric & buttons: £21 *
5m Cellophane: £4 *
Canvas from Richard: £10
Receipt book: £1.60
Cash box: £6 6inch (Lowri suggested on making our own)
Paper Bags x50 = £7
Business Cards= £8/15
Wool: £1

So far we have spent £35

Me and Lowri went into town and we bought our uniform from Primark for £10. Each top was £2 each. We finally found the cheaper tops as we were going to pay £17 for uniform but I thought that was too expensive just to wear for the sale day. We bought the black tshirts and then decided we could use nylon or digital stitch. We will have to discuss with our group. I also suggested to Lowri about wood colour chips for our sale day so the earphone holders are pre-packaged so we can make the sale day more efficient and affective to save time. The customer can just see which colour varnish wood they want and choose the colour that suits them the most. We have the colour chips below which Lowri worked on:

I liked the wood chips and thought it would be a good idea to go around and ask people which colours they thought were the best. A lot of people liked the yellow, the darkest brown, the red, green and blue. We decided that we didn’t need these wood chips now as we had to reduce the colours we were going to use.

Mind Your Own Business

Week One:

Tuesday 16th January 2018

So after the very long Christmas break I was very nervous to start this module, especially after hearing about last terms experiences with their micro business, I was unaware of what to expect but couldn’t wait to find out which group I was put in as that was a main concern of mine. Unfortunately, this term we had to choose our own groups. It was very awkward for me personally, and I don’t think it was beneficial. This is due to most of the class being familiar with each other and most of them being close friends already, so for me I felt out of place. Nevertheless, I ended up with a really exciting group, team 3.

My group consists of:
Lowri Rees, Maker
Fatimah Ali, Textiles
Duaa Balibauld, Textiles &
Will Butler, Product Design.

The first session was just a clarification of the brief and a few key points we should take note of, which is that our items must be sold all year round and how we must earn our £100 seedfund to give back to the university and also if successful to make a profit. I was extremely nervous at this point and wasn’t sure if I should carry on. I decided to stick through it as it was only the first session and once I get started with ideas I am determined within my work and I didn’t want to let my team down. We were also briefed on the Apparel, and how it would be a good idea to sort that soon enough so we can walk around the Campus wearing our uniform to get students and staff talking.

Core Values: 
We had a mini task to talk as a group and discuss what we believe our core values are.
My group come up with:

-Showing initiative.

We chose the above as we wanted our product to be a fair decision between us to integrate our skill mix together and have all of our interests combined into an object, as we all have to take part in the designing and making at the end. We also wanted our product to be fair for everyone from all aspects so we used materials that were environmentally friendly. We also wanted the way we communicate with each other to be of importance as we want to get our ideas across clear and keep up to date with plans and schedules so each of us know what we are supposed to do so we can keep on top of everything. We also said to be committed and take responsibility of each of our roles. The creativity was important to us as well, with three of us being from textiles, it dominates with pattern, colour, texture, and material. I also mentioned that showing initiative would be an excellent core value as when we aren’t together in the studio or across the campass we can still get on with our delegated roles.

Will wasn’t with us for this first week, so it was difficult to decide which roles to give him, so we just put him with the roles we thought he suited, but if he didn’t like anything we decided it could be adapted when he is in.

Delegated Roles:
1. Team Leader: Lowri Rees
2. Deputy Team Leader: Crystal Cordt
3. Finance Manager: Doaa Balubaid
4. Manufacturing Manager & Purchasing: Doaa Balubaid,  Lowri Rees
5. Graphics & Branding: Will Butler, Crystal Cordt
6. Website/Social Media: Crystal Cordt, Will Butler
7. Design and Make: ALL TEAM MEMBERS
8. Sales Team Leader: Fatimah Ali 

So keeping it simple and doing the realistic thing we looked at our strengths and weaknesses and this is how we decided on the roles. For example, I have a Nikon D3100 so I suggested I could take all of the important imagery for our social media and website, the team agreed this would be a good idea for me to take that role. Also, Doaa Balubaid has a mathematical strength so she is handling the money and dealing with that process. We also decided on a deputy team leader just incase Lowri Rees isn’t with us. Will is also really good with digital design and photoshop as he studies product deisgn, so we thought this would be a perfect role for him! He can take part with the graphics and social media along with me.

Discussion of ideas:
Me and my ‘Creative Collective’ colleagues were discussing potential final outcomes, unfortunately Will Butler wasn’t with us so he hasn’t been able to have an input with the product as this module is so fast paced. We thought of numerous things, such as:
Cushions, customized shoe laces as there are a lot of people who wear Dr Maretns in University, keyrings, lovespoons, spoon rings and silk scarves.  We wanted something quirky and different. We then narrowed it down to a bespoke collection of cushions and silk scarves. We thought of using the dyeing process to make it personal as each cushion would be different with this technique. We even had a quick brainstorm of Display and we were going to use a foam mannequin head for the scarves and copper metal in a circular ring shape suspended for the scarves to be tied around as we previously went to Lowri’s space in the Maker studio and we noticed she was very good with metal. With having a discussion in the afternoon, we decided that a cushion and silk scarf collection wouldn’t benefit us after all as people can easily go and buy a cheap cushion from Primark, and some people find them of annoyance as they are there for decorative purposes, also we were narrowing our customer profile down as the Male customer might not be interested. We had questioned ourselves on how to make it unique enough so people would feel like they need them and not just a want.

Wednesday 17th January 2018

Me and my creative collective came into University to gather some more thoughts and ideas as we really needed to think of a product. So far what we had suggested didn’t seem like it was good enough. Then we came across various bag ideas and earphone holders. Below are some the mood boards I created:

Screen Shot 2018-01-17 at 12.40.11Screen Shot 2018-01-17 at 12.41.33Screen Shot 2018-01-17 at 12.41.00

The general mood board was just a quick selection of ideas that we had discussed previously, and then there is a mood board for the potential lunch bag, and the earphone holders. We were all impressed with these ideas as the lunch bag itself is different, quirky, and each one can be made to suit an individual. We also loved the earphone holder being accessible with a key-chain as everyone uses them nowadays and it is a convenient way of keeping them neat and to stop untangling. We thought of ways we could make sure that our product was going to sell and be an interest to students, so we decided to carry out a survey and ask people. However it was quite quiet on Wednesday so we are thinking of as we now have a lovely sample of the proportion and size of the lunchbag, we were thinking of setting up a stall in heart space to ask people what they think. I think one lunch time on a Tuesday or Thursday would be great for this.

Our thoughts:
The need: Lunch bag (food is essential, everybody has their lunch, a lot of students bring their own food in rather than buy at the heart space and management building)
Why: New years resolutions, new term, ready to have new things, each one is going to be different to suit the individuals needs of style.

We also had a quick thought of what materials we were going to look at buying on Friday at re-create. We thought of denim, leather, calico, table cloth, old curtains and buttons.
Aim: Making everyone different by using up-cycled materials, plastic, making it personal.

S.W.O.T. : Lunch bag:
Strength: Good size, adjustable
Weakness: Advertisement, people who’re used to plastic lunch boxes, those who won’t change their ways and see the need in the product.
Opportunity: Various techniques, other subject areas, see what a business can be like, reusable modern and yearly object, influenced from brown paper bags.
Threat: Stitching, washing instructions, if the material gets marked/stained by certain foods.

After Fatimah and Doaa had stitched the sample sized lunch bag I then took it home to photograph. I thought that even though it wasn’t completed it would be a nice thing to photograph our journey as a creative collective. Below is the sample of the lunch bag:


Thursday 18th January 2018.
Today we got to pitch our idea to team 4. We received a lot of neutral feedback and some criticism with our ideas, after we had further explained our ideas to prove what we wanted to sell was worthy they understood and started to like it in the end, unfortunately we ran out of time for theirs although they had multiple ideas it was hard to feed back without any imagery.

So, some of the points made were about the bags not holding a coffee because one of the guys likes his coffee. I said that you wouldn’t do that, simply because the coffee he was on about was a ‘to-go’ and wouldn’t be idealistic in a lunch bag anyway as it could tip. It is simply for drinks that had a secure lid and lunch. We also received an idea on how we should use extra compartments for a knife and fork, which I really liked as this would benefit our customer. They also said with our earphone holders to cover the plywood with fabric so we can stick to our theme instead of having the wood. I liked their ideas as they were very constructive. However, we also brought up how we are selling them as lunch bags but people can use them for various things, which was then suggested we should include that in our advertisement so people know what to use it for. Team 4 said that the bag isn’t structured enough for an iPad as it could break if it is dropped, however, our item isn’t sold as a protective for the case and the customer will be well aware of that. It will just be a quick and easy way to transport it from lectures to the heart space, to the locker, to the studio and then finally into your bag. Some of the ideas were very valid and helped, the others not so much. It was good to have advice from another team and it wasn’t so formal and scary as it wasn’t in front of everyone.

We then had to think of a Brand name in the afternoon. This didn’t go so well and admittedly we were struggling with this. I said on Tuesday Bag-tastic just as a joke. Richard had said Scrunch was a good name because of the play on the words ‘lunch’. I did like this idea, I found it quirky, however I didn’t think it was acceptable to use his idea. So we started to think of ideas of our own, and that didn’t go so well.

Brand name ideas:
Above are the names we then later come up with, however they are descriptive of what we want to sell, and don’t fit in with a catchy and re memorable brand name. We then decided to present our ideas with the brand name ‘Scrunch’ and Lowri sketched up some possible logos. Below:


From presenting this, we decided that maybe we do need to change our ideas and make them work so our brand has a successful name. We had listed some key words that represented our brand:

re purpose, up cycling, attach, anchor, secure, collapse, link, reliable, acquire.


“life is simple”
“keep it safe”
“as simple as that”
“hands on”
“stay connected”
“stay secure”
“keep it pinned”
“keep it linked”
“pack up”
“well arranged”
“keep organised”
“ordered. neat. organised”
“fold and hold”
“fold it! hold it!”
“fold it, hold it!”

So after this, we decided our strap line was going to be “fold it, hold it!” however, personally the more I think of it, the more I become unsure as there is more to the bags and earphone holders than folding it. I am considering with talking to my creative collective and suggesting if we should have our brand name with the strap line “attach. re-purpose. acquire” as it is much more realistic and creates an overview of our company and what our aims are.

Friday 19th January

Today we decided to take a trip to re-create. We had sourced our materials and spent £21 of the budget. We were all very nervous about this at first but Duaa and Fatimah had said that the materials we have can make at least 26 bags. I also have a massive bag of unused clothing that is no longer wanted and metres of fabric. I am aiming to have more than 26 bags as I think that it is important to have more than less. We also need to keep 2 behind as well for the library and pitch. As our aim is to make each bag different I will have to photograph them all for our portfolio. Fatimah had also suggested our brand name to be “Re-bag” which I quite liked as it was simplistic and the play on the ‘r’ as the bags will be rolled to then fasten with a strap or string around a button to close. Also how we are re using materials to ‘re bag’.

Strap Line & Brand Name:
Re-bag: “fold it, hold it!”
Re-bag: “attach. re-purpose. acquire”

After our shopping trip I also decided to design some logos of my own now I was happy enough that we had changed it from Richards idea. Here are some of my ideas below, all roughly sketched in my sketchbook:


They aren’t perfect, and if the team like any of these ideas they will have to be refined on illustrator. I am excited to meet up with my team so we can discuss these logos and any designs they may have come up with, so we can finally start to talk about our Apparel and wear our uniform around campass. We have decided on black tshirts so far, so we will need to think about any particular colour schemes within our logo as we are using so many colours within the materials as each pattern is varied, so we don’t want to overload our uniform with colour. I was thinking of using the key colours we have used within the material we found in re-create.

Finalised SSPP Idea: Pitch Time!

Pitch for SSPP

Today was the day we presented our pitch to the audience. I have uploaded my PowerPoint Presentation above which was a huge help for me. I was first up at 10 am as I had to upload my slides onto the computer. It went really well and I am pleased with the work I’ve put in for this module as I was able to follow an organised plan. When creating this presentation, I wanted these slides to prompt me and the audience, they also allowed me to use a structured way of presenting. Within the first few slides I spoke about the problem, and why it was such an issue for me and the public, I then pitched my ideas of how I would solve the problem, and suggest why it is beneficial to the public to show the audience that I was capable and knew what I wanted to achieve from the start and then last but not least, I covered the cost. This was to reinforce the structure of my thought process and to show how understanding and sensible I have been towards the commission budget, simply to show where the money was going and what it would be spent on for this public art piece to be commissioned.

This module has been very beneficial to me as well as learning the new skills, it has also made me plan in advance and become more organised when giving a pitch and to gather my thoughts orderly so I didn’t get overwhelmed with my ideas and structured them professionally. Instead of using an A4 sheets of paper, I used little sticky notes with key words on so I wouldn’t lose track of what I wanted to get across to the audience, the sticky note tactic worked well as I wasn’t hiding with a sheet of paper in front of my face but was still able to have notes and at the same time interact with the audience. The slides helped me talk about key features of my work, and show each stage accordingly without it becoming too overwhelming. I presented my sketchbook and sampling book along with my A3 design sheets on the table by me so the audience could get a feel of the work I had done then after presenting I was able to submit them to my tutor.

I am also thankful for this module, as I am able to use basic skills on Sketch up and I am capable of learning advanced techniques as well to carry on within my textile practice. I can use it to show my designs inside of an interior space of my choice. I have also learnt about design sheets. I thoroughly enjoyed creating those, and they are a great way of getting your idea across as I created mine as a story board. I had a beginning, middle and end. I am also thankful as I am aware of the hardship process that goes into Public Art and it has made me consider if I would like to pursue this for a potential career after graduating. I have enjoyed this module and perhaps in the future I could work with this idea and hopefully change the tunnels in Cardiff!

Evaluating my SSPP experience

For this module I chose Site, Spaces, and Public Places. During the time we chose our options this stood out to me as I thought it would be interesting to learn about work in the public realm as it was unfamiliar to me. It is also an opportunity for me to learn about each process and what it entails to have your work commissioned and out in the public. It may look like a simplistic piece of art in the public realm but there is so much that has to go into it, like installation process, fabricators, if the work should fail and even leaving money for your own profit. When leaving university, with the skills gained from this module, I could consider going down this path for certain projects and work with a design team as I am now aware of the expectations and the challenges you may face.

At first this module was found to be difficult for me as I hadn’t been introduced to things such as design sheets and programmes like sketch up. When researching particular artists and going on gallery visits, I started to find a path I wanted to go down. I liked the idea of creating colour and something visually pleasing for the public. My chosen site was perfect for that aspect as tunnels have so much potential with scale and how it can be portrayed with lighting.

I was experimenting with layering and colour palettes, as well as choosing resin as my main material. I had a slight change of direction with the resin, simply due to the hypothetical cost, if it was to be done in real life the budget would have been increased massively from my current one of £12,000 with every aspect included. I still kept my design concept with a transparent material with trapped threads.

Further into research and experimentation, I learnt a new skill on sketch up. This was how to add lighting into a model of a tunnel and render it with lighting. This was useful for my project as the final design idea had become more clear within comparison to photoshop designs. I enjoyed learning this new skill and will hopefully continue it in the future within my textile subject.

Throughout this module, I was a bit skeptical about how I was going to show my ideas and get my idea across in the way that it made sense and I knew what I was talking about. However with the fantastic help from external guests, Emma Price and Lee Sharma, I was able to learn a successful technique on how to present work and with the design sheet, maquette and sketch-up work shops my work had come together nicely. I aim to use the skills I have learnt about researching into materials for my subject based course, textiles. I have enjoyed this module as it was out of my comfort zone and I have learnt new things, like design sheets, they were very fun to produce and I think they look outstanding to get your idea across.

Overall, this journey through Site Spaces and Public places has been pleasant and the most important thing I have taken from this is how much time, money and effort that goes into public art commissions and the extent of the team work and how many people actually work together to produce something, and sometimes it can fail, or your idea may be changed or adapted slightly, and it can often take years to produce due to all of the debates and designs with the potential design idea.

Pinterest Inspiration Boards: 
Source: https://www.pinterest.co.uk/aslfjgak/


Project Budget Worksheet

Cardiff Council Commission Based Project
Location: Tunnel in Cardiff City Centre

Refurbishing the Cardiff Tunnel to become an outstanding and eccentric pathway that leads the public from the Museum into the city centre. Inside the tunnel walls the use of bright and contrasting colour scheme will reinforce the liveliness and energy of Cardiff. Whilst working out the cost of this project, it has come to my attention that to cover the two walls inside the tunnel with resin would have cost over £6,000, perhaps more, and this is without thinking about the other materials I will need to carry out this project, also the fabricators and the time gone into the work as well as the installation process. With resin as my main choice of material, the price is costly and there wouldn’t have been any profit made. So, to reduce the costs of this, I thought about using self-adhesive film to trap the thread instead at a much lower cost.

Commission ready and planning permission: Cardiff Council

Screen Shot 2017-12-14 at 14.24.43.png

Total Cost of Public Art Project: 
£7,604.26 – My commission budget will be £12,000

Extra costing of £4,395.74 will go towards:
Budget: Cost of my own time, travel, technical assistance, installation costs, any hire equipment I may need, and specialist finishes.

Unexpected Costs and Delays:
The budget is also for considerations if the work should ‘fail’ either structurally or through materials or design. As it will be my responsibility for one year as the artist to take responsibility. Also, taking the weather into consideration, as it will be the first time my materials are in the public realm and the weather could supply implications.

‘Relevant public liability Insurance’ – needed to continue with process of installation.

Having a structured timetable during this process will help gain understanding of what materials are needed and what are already bought, as well as to track performance and communicate with other departments working on this as well, before, during and after the project.  

There will also be a request that this site will also need Maintenance upkeep once completed. The ceiling will be refurbished, the lighting that already exists and the art piece itself will be maintained from any dirt or moss that has previously grown inside the tunnel.

Cost Limitations:
Not using resin as my main material to show transparency with the trapped threads instead using the self-adhesive film, as the cost was too much- no profit made.

Design Sheets

Throughout my design sheets I wanted to create a storyboard within my ideas and take the audience through an experience where there was a beginning, middle and end. The beginning was an introduction to my chosen space, an overview of my intervention and images taken of the tunnel. It is descriptive of why I don’t like the tunnel and why I feel passionate enough to enhance it and why it would benefit the public, including my primary research when I carried out a survey.

Below is my first design sheet:

Screen Shot 2017-12-14 at 13.43.13

My second design sheet, which was the middle part of my storyboard, I used imagery of my design ideas, photoshop images of the tunnel that I have manipulated with my design concepts, research into materials, lamination pictures of the thread, resin images. These all gave an overview of my initial ideas and then my final design decision.

Below is my second design sheet:

Screen Shot 2017-12-14 at 13.43.45.png

The third design sheet, which is the end of the story, is my final design concept, titled “Dynamic Juxtaposition”. I added pictures of the representation of what I wanted to convey within the tunnel, adding visual representations through sketchup and photoshop.

Below is my third design sheet:

Screen Shot 2017-12-14 at 13.42.53.png

I then created a budget sheet, to keep myself organised and to produce a visualisation of the estimation of cost and the experience with lost limitations.  I wanted to express the difference within the budget and how much I have gave myself to count for anything that could fail, the installation process and also the technical assistance needed along with my own time given.

Below is my budget sheet:

Screen Shot 2017-12-14 at 13.42.11.png

Aluminium steel sheet samples

One of the main materials I will use during this project is an aluminium steel sheet to cover the whole length of the walls inside the tunnel, at 15 metres each. I have ordered some samples online to see how well the acrylic and oil paint take to the aluminium. Below are my samples, using mark making and various colour schemes I have experimented with the aluminium to determine the look I want to achieve. Which in fact was successful as you can see the shine of the aluminium depending on which angle you are looking at it. I will use this material and technique for the final design concept.