Tuesday 16th January 2018
So after the very long Christmas break I was very nervous to start this module, especially after hearing about last terms experiences with their micro business, I was unaware of what to expect but couldn’t wait to find out which group I was put in as that was a main concern of mine. Unfortunately, this term we had to choose our own groups. It was very awkward for me personally, and I don’t think it was beneficial. This is due to most of the class being familiar with each other and most of them being close friends already, so for me I felt out of place. Nevertheless, I ended up with a really exciting group, team 3.
My group consists of:
Lowri Rees, Maker
Fatimah Ali, Textiles
Duaa Balibauld, Textiles &
Will Butler, Product Design.
The first session was just a clarification of the brief and a few key points we should take note of, which is that our items must be sold all year round and how we must earn our £100 seedfund to give back to the university and also if successful to make a profit. I was extremely nervous at this point and wasn’t sure if I should carry on. I decided to stick through it as it was only the first session and once I get started with ideas I am determined within my work and I didn’t want to let my team down. We were also briefed on the Apparel, and how it would be a good idea to sort that soon enough so we can walk around the Campus wearing our uniform to get students and staff talking.
We had a mini task to talk as a group and discuss what we believe our core values are.
My group come up with:
We chose the above as we wanted our product to be a fair decision between us to integrate our skill mix together and have all of our interests combined into an object, as we all have to take part in the designing and making at the end. We also wanted our product to be fair for everyone from all aspects so we used materials that were environmentally friendly. We also wanted the way we communicate with each other to be of importance as we want to get our ideas across clear and keep up to date with plans and schedules so each of us know what we are supposed to do so we can keep on top of everything. We also said to be committed and take responsibility of each of our roles. The creativity was important to us as well, with three of us being from textiles, it dominates with pattern, colour, texture, and material. I also mentioned that showing initiative would be an excellent core value as when we aren’t together in the studio or across the campass we can still get on with our delegated roles.
Will wasn’t with us for this first week, so it was difficult to decide which roles to give him, so we just put him with the roles we thought he suited, but if he didn’t like anything we decided it could be adapted when he is in.
1. Team Leader: Lowri Rees
2. Deputy Team Leader: Crystal Cordt
3. Finance Manager: Doaa Balubaid
4. Manufacturing Manager & Purchasing: Doaa Balubaid, Lowri Rees
5. Graphics & Branding: Will Butler, Crystal Cordt
6. Website/Social Media: Crystal Cordt, Will Butler
7. Design and Make: ALL TEAM MEMBERS
8. Sales Team Leader: Fatimah Ali
So keeping it simple and doing the realistic thing we looked at our strengths and weaknesses and this is how we decided on the roles. For example, I have a Nikon D3100 so I suggested I could take all of the important imagery for our social media and website, the team agreed this would be a good idea for me to take that role. Also, Doaa Balubaid has a mathematical strength so she is handling the money and dealing with that process. We also decided on a deputy team leader just incase Lowri Rees isn’t with us. Will is also really good with digital design and photoshop as he studies product deisgn, so we thought this would be a perfect role for him! He can take part with the graphics and social media along with me.
Discussion of ideas:
Me and my ‘Creative Collective’ colleagues were discussing potential final outcomes, unfortunately Will Butler wasn’t with us so he hasn’t been able to have an input with the product as this module is so fast paced. We thought of numerous things, such as:
Cushions, customized shoe laces as there are a lot of people who wear Dr Maretns in University, keyrings, lovespoons, spoon rings and silk scarves. We wanted something quirky and different. We then narrowed it down to a bespoke collection of cushions and silk scarves. We thought of using the dyeing process to make it personal as each cushion would be different with this technique. We even had a quick brainstorm of Display and we were going to use a foam mannequin head for the scarves and copper metal in a circular ring shape suspended for the scarves to be tied around as we previously went to Lowri’s space in the Maker studio and we noticed she was very good with metal. With having a discussion in the afternoon, we decided that a cushion and silk scarf collection wouldn’t benefit us after all as people can easily go and buy a cheap cushion from Primark, and some people find them of annoyance as they are there for decorative purposes, also we were narrowing our customer profile down as the Male customer might not be interested. We had questioned ourselves on how to make it unique enough so people would feel like they need them and not just a want.
Wednesday 17th January 2018
Me and my creative collective came into University to gather some more thoughts and ideas as we really needed to think of a product. So far what we had suggested didn’t seem like it was good enough. Then we came across various bag ideas and earphone holders. Below are some the mood boards I created:
The general mood board was just a quick selection of ideas that we had discussed previously, and then there is a mood board for the potential lunch bag, and the earphone holders. We were all impressed with these ideas as the lunch bag itself is different, quirky, and each one can be made to suit an individual. We also loved the earphone holder being accessible with a key-chain as everyone uses them nowadays and it is a convenient way of keeping them neat and to stop untangling. We thought of ways we could make sure that our product was going to sell and be an interest to students, so we decided to carry out a survey and ask people. However it was quite quiet on Wednesday so we are thinking of as we now have a lovely sample of the proportion and size of the lunchbag, we were thinking of setting up a stall in heart space to ask people what they think. I think one lunch time on a Tuesday or Thursday would be great for this.
The need: Lunch bag (food is essential, everybody has their lunch, a lot of students bring their own food in rather than buy at the heart space and management building)
Why: New years resolutions, new term, ready to have new things, each one is going to be different to suit the individuals needs of style.
We also had a quick thought of what materials we were going to look at buying on Friday at re-create. We thought of denim, leather, calico, table cloth, old curtains and buttons.
Aim: Making everyone different by using up-cycled materials, plastic, making it personal.
S.W.O.T. : Lunch bag:
Strength: Good size, adjustable
Weakness: Advertisement, people who’re used to plastic lunch boxes, those who won’t change their ways and see the need in the product.
Opportunity: Various techniques, other subject areas, see what a business can be like, reusable modern and yearly object, influenced from brown paper bags.
Threat: Stitching, washing instructions, if the material gets marked/stained by certain foods.
After Fatimah and Doaa had stitched the sample sized lunch bag I then took it home to photograph. I thought that even though it wasn’t completed it would be a nice thing to photograph our journey as a creative collective. Below is the sample of the lunch bag:
Thursday 18th January 2018.
Today we got to pitch our idea to team 4. We received a lot of neutral feedback and some criticism with our ideas, after we had further explained our ideas to prove what we wanted to sell was worthy they understood and started to like it in the end, unfortunately we ran out of time for theirs although they had multiple ideas it was hard to feed back without any imagery.
So, some of the points made were about the bags not holding a coffee because one of the guys likes his coffee. I said that you wouldn’t do that, simply because the coffee he was on about was a ‘to-go’ and wouldn’t be idealistic in a lunch bag anyway as it could tip. It is simply for drinks that had a secure lid and lunch. We also received an idea on how we should use extra compartments for a knife and fork, which I really liked as this would benefit our customer. They also said with our earphone holders to cover the plywood with fabric so we can stick to our theme instead of having the wood. I liked their ideas as they were very constructive. However, we also brought up how we are selling them as lunch bags but people can use them for various things, which was then suggested we should include that in our advertisement so people know what to use it for. Team 4 said that the bag isn’t structured enough for an iPad as it could break if it is dropped, however, our item isn’t sold as a protective for the case and the customer will be well aware of that. It will just be a quick and easy way to transport it from lectures to the heart space, to the locker, to the studio and then finally into your bag. Some of the ideas were very valid and helped, the others not so much. It was good to have advice from another team and it wasn’t so formal and scary as it wasn’t in front of everyone.
We then had to think of a Brand name in the afternoon. This didn’t go so well and admittedly we were struggling with this. I said on Tuesday Bag-tastic just as a joke. Richard had said Scrunch was a good name because of the play on the words ‘lunch’. I did like this idea, I found it quirky, however I didn’t think it was acceptable to use his idea. So we started to think of ideas of our own, and that didn’t go so well.
Brand name ideas:
Above are the names we then later come up with, however they are descriptive of what we want to sell, and don’t fit in with a catchy and re memorable brand name. We then decided to present our ideas with the brand name ‘Scrunch’ and Lowri sketched up some possible logos. Below:
From presenting this, we decided that maybe we do need to change our ideas and make them work so our brand has a successful name. We had listed some key words that represented our brand:
re purpose, up cycling, attach, anchor, secure, collapse, link, reliable, acquire.
“life is simple”
“keep it safe”
“as simple as that”
“keep it pinned”
“keep it linked”
“ordered. neat. organised”
“fold and hold”
“fold it! hold it!”
“fold it, hold it!”
So after this, we decided our strap line was going to be “fold it, hold it!” however, personally the more I think of it, the more I become unsure as there is more to the bags and earphone holders than folding it. I am considering with talking to my creative collective and suggesting if we should have our brand name with the strap line “attach. re-purpose. acquire” as it is much more realistic and creates an overview of our company and what our aims are.
Friday 19th January
Today we decided to take a trip to re-create. We had sourced our materials and spent £21 of the budget. We were all very nervous about this at first but Duaa and Fatimah had said that the materials we have can make at least 26 bags. I also have a massive bag of unused clothing that is no longer wanted and metres of fabric. I am aiming to have more than 26 bags as I think that it is important to have more than less. We also need to keep 2 behind as well for the library and pitch. As our aim is to make each bag different I will have to photograph them all for our portfolio. Fatimah had also suggested our brand name to be “Re-bag” which I quite liked as it was simplistic and the play on the ‘r’ as the bags will be rolled to then fasten with a strap or string around a button to close. Also how we are re using materials to ‘re bag’.
Strap Line & Brand Name:
Re-bag: “fold it, hold it!”
Re-bag: “attach. re-purpose. acquire”
After our shopping trip I also decided to design some logos of my own now I was happy enough that we had changed it from Richards idea. Here are some of my ideas below, all roughly sketched in my sketchbook:
They aren’t perfect, and if the team like any of these ideas they will have to be refined on illustrator. I am excited to meet up with my team so we can discuss these logos and any designs they may have come up with, so we can finally start to talk about our Apparel and wear our uniform around campass. We have decided on black tshirts so far, so we will need to think about any particular colour schemes within our logo as we are using so many colours within the materials as each pattern is varied, so we don’t want to overload our uniform with colour. I was thinking of using the key colours we have used within the material we found in re-create.